If your business targets international customers, then you would have surely tried out multiple social media accounts on every social network you would have come across. This could have a painful experience, but the recently launched Facebook’s Global Pages can significantly offer a better and personalized experience for brands and their customers worldwide.

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Increasing numbers of sites are affected by Penguin or Google Link penalties. Such sites require pruning of links that belong to Spam blog or “splog” type. Some of these splog blogs might apparently look alright during the first sight. However, you need to beware them. There are some easy ways to identify splog blogs. The first thing you need to notice in approaching splog blogs is this. While attempting link pruning on a site that has been affected by a Penguin update, you need to be really aggressive. For instance, the fact that you have some hesitation regarding how a link or post initially appears, then you must deem it as your prime pruning target. You can follow some useful guidelines while dealing with suspected splog posts. These guidelines are given by link pruning experts and can work on the majority of cases.

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Since its much fancied launch, Google+ has pulled in about 540 million active users per month and has now been ranked the second highest popular social media network on the internet. There is a sure advantage of making this platform a part of marketing strategy since this can significantly impact on search and the range of other Google products.

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If you have observed SEO industry closely for the past 10 years, there have been numerous changes that have kept the webmasters on their toes so as to keep abreast with the changes that Google incorporate in its algorithm. However, nothing has worried these site owners more than the updates that were made in the past 2-3 years. With these updates, the SEO industry has turned upside down. The whole practice of off-page SEO is almost gone. Google has started giving more importance to on-page practices and the overall quality of the website.

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A lot of website owners face this problem where they come to notice that the title tags are being rewritten or modified by Google itself. Sometimes, Google tends to ignore the title tags given by the webmaster altogether and picks some random text from the pages.

This usually happens when Google thinks that the title tags are too short or are not related to the content of the page for which they are given. This might happen if the webmaster has given repeated title tags for different pages. Of course, this is a bad practice.

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