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Category Archives: Google Update

Achieve A Natural Link Landscape

Sometimes, your link building agency can do more harm to your site than good. Some SEO companies implement risky and shady techniques to play with the search engines and find their way to the top of the search engine results. If these wrong practices are caught by the search engines, they will resort to taking manual action on the given website. Here are a few ways to appear clean and avoid Google Penalties. Read More →

Mobile First Indexing

In a recent move, Google has officially announced the roll out of mobile first indexing. Though Google has been actually working in these lines for quite some time even before this announcement, this official announcement comes as the leading Search Engine’s acknowledgement of its stand via its own channels. Much earlier to this announcement, Google’s representatives have revealed that several sites have been migrated already to mobile-first indexing. Read More →

Mobile Page Speed

Google considers page speed an important factor for ranking sites. This approach by the search engine giant puts mobiles first when it comes to accessing the information online. Since page speed is a crucial factor that decides the quality of customer experience, businesses cannot overlook this aspect while designing their sites. Studies show slow loading pages have very high bouncing rates and can adversely impact conversion rates as the users are today not prepared to wait. Read More →

How Google’s AMP Pages Impact SEO

With just a few simple steps, you can get your web pages load four times faster than now. This discussion focuses on how Google’s AMP pages impact SEO.

Understanding Google’s AMP
The prime objective of the open source initiative launched by Google under the Accelerated Mobile Pages (AMP) Project is to make it possible for the publishers to create mobile optimized content just once and get it loaded everywhere instantly. The implication is that when the user inputs a query, Google will display a carousal highlighting the stories on websites enabling AMP. Read More →