Google Analytics has evolved since its advent and Google Analytics 4 (GA4) is its latest avatar. Becoming a hot topic soon after its debut, GA4 platform aids in a superior understanding of the contemporary market trends and customer behaviour on different platforms. A few stunning new possibilities it creates include predictive analysis and custom generation of reports. Here is a step by step guide given by TechindiaSoftware on how to set up Google Analytics 4 on a website. Read More →

Google Analytics 4 (GA4) is the latest Avatar of Google Analytics. This will be the only Google tool to track your website activity after Universal Analytics will stop processing new data on 1 July 2023 and Universal Analytics 360 will terminate on 1 October 2023. This short guide by TechindiaSoftware will discuss everything a marketer needs to know about Google Analytics 4. Read More →

Using Google’s analytical tool to gain insights on the performance of your website is a great idea for businesses and marketers. However, know that technology is continuously evolving. The newer versions of platforms come with added features and functions that can widen the scope of their usefulness. If you are using the earlier versions of Google Analytics, TechindiaSoftware says it is time to switch your account to Google Analytics 4 (GA4). Read More →

Google’s next generation analytics platform Google Analytics 4 or GA4 is already making a major shift in data collection, storing and filtering strategies. In this post by TechindiaSoftware, you will learn the basics of GA4 and what is assures businesses and marketers. You will also understand how to adopt this new analytics platform. Read More →