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Category Archives: Ecommerce Website Seo

SEO Expert

Today SEO experts rely on user experience to optimize website rankings.

UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t.

As a thumb rule, SEO experts need to align a few UX practices with their SEO efforts and these are:

Keyword Analysis:
Keywords need to be chosen carefully as they impact everything from web design to site messaging to navigation to content of the site.

Searcher Language
This should be native to the language that is used in the industry.

Searcher intent
Keywords and phrases should be chosen to reflect what the searchers want.

Entice the click
Search listing should be written in a language that encourages searchers to click on a website and simple bland language should be avoided.

Title tags
These should be written with keywords that are most likely to get a searcher’s attention.

URLs/ Breadcrumbs
The page URL and breadcrumb trail must add value to the searcher’s intent.

Meta Descriptions
These should be written in a way so that searchers find them relevant and want to click the link.

Keep the Scent
SEO experts must ensure that searchers find the content on a website for which they had come on the website.

Site ID
There should be an appropriate logo and a tagline that best describes the website.

Header Tags
They are also called as H1 tags. SEO experts must ensure that searchers find relevant content in H1 tag as per what they are looking.

Easy Navigation
Products and services should not be hidden under a “shop”. Rather they should be displayed in the navigation and grouped into relevant headings.

Content optimization
Content should be created using keywords and should have links that direct searchers to more information.

Calls to action
Must have primary and secondary goals in order to keep the visitor engaged.

Be Fast
Site should be lightning fast and pages should be fast to load.

Image compression
Images should be saved in the best format and made lighter. Compression tools can help here.

Streamlined code
Code should be kept lean and clean.

Fast servers
SEO experts should propose using dedicated servers instead of using shared servers.

Always be testing
SEO experts must ensure that whatever can be tested, it should be tested.

Product Pages For SEO

Product pages are highly important in the world of ecommerce to generate more sales and make more profits. We do come across a lot of marketers who earn a huge sum of money by selling shortcuts to earning money on the internet. Due to this, a number of ecommerce store owners are made to believe that there exist some shortcuts to optimizing their product page. Some site owners are found to just copy and paste the product descriptions found on other sites for the similar pages as it can give them quick results. Know that such short cut is often dangerous as it can adversely affect the SEO of such product pages. Hence it is important for you to implement the following options to optimize your product pages instead of resorting to unhealthy shortcuts to the process. Read More →

ecommerce seoWhen you look for the perfect platform to build your online store, you have hundreds of options in front of you. Some platforms are attractive in terms of their simplicity while some others might attract you with their competitive pricing. However, these are not the vital factors that must guide your choice. Here are the questions you must ask yourself before going forward to select the best ecommerce platform. Read More →

Ecommerce SEO Company

Having a business website is necessary to reach out the digital age customers through their internet enabled devices. If your site is not figuring on the top search results on Google and other search engines, it only means you are losing out a big deal of business to your competitors. Hiring the right ecommerce SEO Company is the sure way to rank your website high on the search engines. While searching for a SEO company, you will come across a pool of firms on the web. Hence it might not be a simple task to locate the right firm for your SEO mission. You must hence do your homework to choose the best SEO firm. Ask these following questions to the SEO firm to ascertain whether you can depend on them. Read More →

Ecommerce SEO Services

No ecommerce venture can hope to overlook the importance of SEO since it is the royal road to enhance the presence of your website and increase your profits. Hence irrespective of the size of your company, you must focus on the right SEO strategies to achieve your business objectives. Read More →