SEO has become a common subject for businesses. With their own set of proven SEO strategies, businesses are on the race to capture the top few slots on the popular search engines. While investing a huge deal in your SEO mission, you can’t leave things to luck. You must move beyond those basic tactics and approach SEO like a pro to win the competition. Here are a few SEO tips from a reputed eCommerce SEO Company, which you will not find in the common marketplace. But, these are the ones that will help take your on-page SEO to the next level.
Get into an ‘Entity’ mindset
Keyword mindset is old fashioned and will not help you much anymore. Be possesses by an entity mindset. For instance, let us say you wish to optimize a page for the key word ‘retire early’. Do not keep repeating the same term a bunch of times on the page. Instead, use the tools like Google Natural Language or IBM Watson. The public-facing tools in these pages can run the document you wish to. While running it from a result such as Investopedia, you may find the term fetch you results like Joe Dominguez and Vicki Robin, who are actually top writers on ‘retire early’.
When you enter the entity mindset, you will start thinking on strategic ways to introduce common topics and themes with your website content rather than worrying about how many times the keyword is used on the page.
Implement the concept of E-A-T
Expanded as Expertise, Authoritativeness, and Trustworthiness, the concept of E-A-T suggests how to improve the expertise of your website’s content. Check your author biographies and see how to improve it. It must adequately highlight your years of experience, experience in the previous role, and your leadership thoughts. This will help create an impression about you among Google and users.
Know that information can gain scores in on-page optimization. Google looks forward to reward the content that adds up to the search results by not repeating what is already found out there.
Citing sources will also help your page in a big way by gaining more weightage on Google SERP. When you cite a fact, give links to trusted, accredited sources to verify where the information can be found. This will improve the trustworthiness of your content and take you on-page optimization mission to the next level.
Freshness of the page matters a lot
Often overlooked strategy, keeping your page fresh is going to matter a lot to Google. For instance, things like updating timestamps or simply refreshing the content can result in noticeable upticks with regard to ranking, traffic and visibility. When the content is old, Google tends to think that the content is outdated and so, it is not hard to trust its accuracy.
Looking from the perspective of competitiveness, Google finds it difficult to compete with regard to real-time results. This is a reason why a lot of users prefer Twitter instead of Google. The search engine has but plans to reward publishers who want to update their content in real time so that Google users can also get real time information.
Historical competitor changes
One another effective approach to on-page optimization suggested by eCommerce SEO Company is the idea of historical competitive changes. While thinking about on-page optimization, we usually try to adopt what our competitors are doing right now. But, we tend to reflect less on the idea how their on-page optimization strategies have evolved over time. It is good to make such analysis for really competitive queries.
For instance, find out a strong competitor who has improved in rankings over the recent years and run their site through Wayback machine to see what on-page changes to the content have been effected down the history. Take note of what has been added and what has been removed. Also, check what is retained and why those aspects are retained. These observations will give a definite route to making changes to your content too.
Text diff compare tool will also help you in these lines. This tool compares the older version of text and the latest version of text to suggest the changes that the competitors are making. This will make it easy for you to know what changes your competitors are making.
Most often we segment the traffic data in Google Analytics. However, we hardly segment our keyword in the same way. Use tools like STA and create keyword segments when you do some kind of on-page optimization. Tasks like updating entities, freshening up the content, and updating E-A-T will help create keyword segments. Over a period of time, you can compare these segments with each other and measure the ones that are the most important. This is a sure way to get a better data on what kind of optimizations will work better in your case.