With the increasing popularity of e-commerce, more and more businesses are taking their operations online in order to target the numerous online customers who are looking for products or services they sell. However, for these businesses to be effective, they need to be able to establish a very rich online presence, provide unique and original content, showcase their products and services, offer a great customer experience, and engage the potential customers so that they can convert them into sales. All these tasks are carried out with one important tool, an e-commerce platform, which is basically software that allows businesses to create an online store for selling their products or services. Read More →