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Category Archives: Digital Marketing

SEO Expert

Today SEO experts rely on user experience to optimize website rankings.

UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t. Read More →

Driven Content Marketing Approach

The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search.

Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages searcher click on, new research has shown that focusing on topics first and then picking keywords is a better SEO strategy for two main reasons: Read More →