Consumer behaviour has undergone a radical change, especially since the time consumers started searching for a product or a service on Google.
Looking at this pattern, Google coined the term “Zero Moment of Truth” in 2011 to earmark this point in the consumer’s journey, when a person has become aware of a product or a service from any source, and is carrying out more research on it, in order to arrive at a considered decision. Read More →
For years people in the SEO world have been following a myth that Google gives an “Authority” score to a website.
SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on how a website actually ranks on these parameters, it assigns an “Authority” score to the website. Read More →
Today SEO experts rely on user experience to optimize website rankings.
UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t. Read More →