SEO Services India
The Search Engine Optimization activity is closely linked to Google and other search engines. These engines keep making updates in their algorithms and become smarter with the way they crawl, index and display information. They have an understanding of the search intent of users and use that logic to bring up those websites which they perceive to best address the needs of the users.
Websites that have information that users are looking for will rank higher in search engine results. They will attract a higher number of visitors due to their rich content, beautiful Infographics, user surveys, customer feedback, product reviews &ratings, FAQs, industry leadership interviews, trade news, blogs, white papers and case studies. The more updates that are made in the content, the higher will be the chances that it is shared among other users on the internet and becomes popular and viral. Google bots continuously keep picking up these elements and accordingly rank the websites.
This is especially true after the modifications that Google has made in its core search engine rankings algorithm by introducing the Panda, Penguin and Hummingbird updates a few years ago.