SEO Helps in your online business growth and increase the Visiblity in Search Engine and Increase the Online Sales
Trusted by more than 400+ customers worldwide.
The Search Engine Optimization activity is closely linked to Google and other search engines. These engines keep making updates in their algorithms and become smarter with the way they crawl, index and display information. They have an understanding of the search intent of users and use that logic to bring up those websites which they perceive to best address the needs of the users.
Websites that have information that users are looking for will rank higher in search engine results. They will attract a higher number of visitors due to their rich content, beautiful Infographics, user surveys, customer feedback, product reviews &ratings, FAQs, industry leadership interviews, trade news, blogs, white papers and case studies . The more updates that are made in the content, the higher will be the chances that it is shared among other users on the internet and becomes popular and viral. Google bots continuously keep picking up these elements and accordingly rank the websites.
This is especially true after the modifications that Google has made in its core search engine rankings algorithm by introducing the Panda, Penguin and Hummingbird updates a few years ago.
We conduct a comprehensive analysis of your website to find underlying causes and weaknesses that are hampering the site from working at its peak efficiency.
We enable your company, brand, or services earn a reputed image in the industry and more online visibility with our enterprise class Reputation Management Service.
An assessment of the strengths and weaknesses of your competitors’ websites and how do they relate to your website in terms of threats and opportunities.
Using industry best SEO techniques to bring organic traffic to your website, convert visitors into customers and improve website conversion rate.
Our SEO experts deploy out-of-the box thinking and winning strategies to enhance your brand, products & services in the market and improve overall website awareness.
Having an understanding of how Google and other search engines function, we make your website content rich and user friendly so that it addresses the needs of your users.
We have experienced and hands-on SEO experts who understand your website’s marketing needs and provide high-end SEO consultancy services.
We keep pace with Google updates and continuously keep tweaking our SEO strategy so that your website is Google-ready and ranks higher than that of your competitors.
Using a blend of content strategy and SEO techniques, we optimize specific pages of your website and build organic traffic on them. This helps improve web page rankings.
Our clients achieve a genuine improvement in their website rankings on Google and their users and customers are able to find them more easily on the internet than before.
As more traffic comes to your website and content becomes popular and sometimes even viral, there is consequent improvement in your company’s visibility and image in the industry and this tends to enhance your brand and identity.
Our SEO strategy is a blend of rich content, an understanding of the search intent of users and a knowledge of how Google and other search engines function With this approach we analyze your website to find how it ranks and build a comprehensive SEO strategy exclusively for you.
We keep you updated with our activities and what we are doing on your website. We provide regular reports with key metrics on the performance of your website and that of your competitors along with a recommendation of upcoming and future planned activities.
In today’s digital landscape, any business aiming to stand out will find search engine optimization (SEO) a vital tool. However, several small businesses with limited resources may not find it feasible to compete with large brands or invest in a solid SEO program.
Read More
How Google indexes and ranks sites keeps changing frequently. Here are the ways in which mobile first indexing can impact SEO. Knowing this will throw more light on the right approach to SEO.
It is rather not possible to ascertain what type of content will work best for mobile first index. Since every search query is different, how Google ranks it will be different.
It may be inappropriate to generalize what kind of content is best for a mobile-first index. Every search query is different and how it is ranked in Google can be different. Since most searches happen on phones these days, how people search has phenomenally changed. You must go by this understanding while developing your search strategy. For example, over the recent years, a lot of searches use personal terms like ‘I’, ‘me’ and ‘my’ and a conversational language like ‘Which mobile is good for me?”, “can I use ‘X’ face cream for dark spots removal?”, etc. Your content must adapt to this trend and also provide responses that are appropriate to situations.
When you try to solve the problem users are facing, you are also giving way to multiple answers. Sites differ in terms of the nature of their content like review, information or education. This goes in to say that the users want multiple kinds of problems to solve. Google intends to order the SERPs based on the most popular user intent and those answers that satisfy the maximum number of users. You can therefore take the guidance from SERP to decide what kind of answer to give on a page.
Based on the user intent behind each query, different search queries demand different kinds of answers. Also, the predominant use of mobile for search has also influenced the intent significantly. Explaining how people are using their devices, Google write in a Think with Google publication, “The proliferation of devices has changed the way people interact with the world around them. With more touch points than ever before, it’s critical that marketers have a full understanding of how people use devices so that they can be here and be useful for their customers in the moments that matter.” During different times of the day, mobile search and search on computers rule the scene in an alternating fashion since people tend to search on their mobiles during leisure and use computers for search during work. Therefore the time of the day when the query is raised can also influence the device people are using for search. It is therefore important to how your webpage is relevant to someone during a particular time of the day on a particular kind of device.
People searching on different devices search for different things. We see the user intent behind searches changes constantly. Depending on Google’s understanding of what the user needs, the core algorithm might be updated, which in turn can affect the ranking. Therefore, how you provide the best user experience for such queries must also change. Relevance is all about solving the problem at some points of the day, within different devices and with specific age groups.
Google easily gets to know if the user understands your content or not from the click and view point time data. Google has enough data to predict whether a user finds an information useful or not. Google ranks the sites based on this understanding. You will see good results with SEO if a wider segment of users can appreciate your content. Therefore, you mobile first index strategy must try to appeal to the largest segment of the users
Since long, Google’s intent to show the users what they want has remained the same. Only the factors like the users’ age, what they look for and what devices they use for their search have changed. Mobile first index is in fact the logical response to address what has changed with the user intent. Based on these findings, web publishers must fine tune their SEO efforts. Therefore, mobile first index is all about responding to the evolving needs of the users.
Content of every website can play a huge role in the success of SEO. Creating valuable content that can provide you useful insights is always a big challenge. Also, there is no single content creation method that can hold good for all types of users and industries. Depending on the industry, audience and your profession, you must learn the new techniques in content creation. When you might run an SEO audit, here are the aspects to check in the content to know if it can effectively contribute to your SEO efforts.
Use competitor analysis to find out if the content gives any value and if it is unique. This is a kind of manual check. Input the keywords in Google and get the top 10 organic competitors to the site. Add the list of these competitors to an excel sheet. Perform a Screaming Frog Crawl on each site and export the CSVs. In the right of the excel sheet, log all the word counts of the top 20 pages. Track the results to find out the content that provides value and useful insights. Judge the results with reference to every individual case.
It is important to check the Contact Us page to find out if it has all the required information. If the contact info matches the WHOIS information, it is likely to be good. If this is not, then you must cover this point in the audit.
The way a site is organized can help Google crawl in a better way and organize the content. Check the far right window on Screaming Frog and click on the Site Structure tab. Spot the issues you find on the leading 10 URLs on-site. Check if the content is too deep for the search engine and the user and rectify the issues.
Under-optimized pages will never rank high on the SERPs and can only fetch third page rankings. Check the pages without keyword target. Find the pages with missing headers like H1s, H2s and H3s, meta tags, zero outbound links and internal links, text structure and those that have heavy images of 100mb or more and pages without alt text, image width and height and title text. If the pages have only a couple of these attributes, it will mean there is a serious optimization need. Check the content length, coverage, technical SEO issues and the link profile.
It is important for pages to have social sharing plugins or other functionality. Including them can play an oceanic difference in furthering SEO objectives.
Checks the site to know if there are rampant interstitials and take steps to remove them or redesign the pages so that they are not offensive. Ensure that the ads found meet the above criteria.
Schema markup is used to markup names, addresses and information relevant to the context. It delivers more meaning to the data. These kinds of contextually relevant information must be subjected to schema markup. Check if the structured data shows up and is indexed. Use schema.org markup on the page itself.
CTR, expanded as Click Through Rate will tell you how many people clicked on your search result out of the total viewers. On the Google Search console, click on Performance>Pages>Average CTR. This will show you the pages that have low CTR and this data can be easily exported to an Excel sheet.
It is important to check the facts behind the claims that your article makes. If you have not incorporated fact checking into your process, do it now. Google has created fact checks with search results. It also gives some fact checking tools for publishers of content and SEO professionals. Fact checking connected to the claims your article makes help ensure they are true. Use Google’s Fact Check Explorer to this end.
Visual attraction is very important for every site. Context and creativity in achieving visual attraction can help distinguish your pages. Check if your site has readability, accessibility, usability, stability, flexibility and function ability and rectify wherever needed.
SEO has become a very popular term in IT industry due to the crucial importance of this task in promoting traffic to websites. If you are new to SEO, here are the basics you need to know to understand what it means, what it dies and how to get the best out of SEO. SEO agency that can assure promising results on your SEO mission.
SEO is expanded as Search Engine Optimization. SEO is the process that helps your website rank high on search engine results. When the users search for items related to your product or service offering, it is important that your website figures within top few results on the major search engines like Google. Since most searches of these days happen online, SEO is important in beating the competition and making your products and services reach wider audience to land you on more sales and profits. To make it short, SEO is a perpetual battle to get more views of your website. This can happen only when you can convince Google that it is worth sending visitors to your site.
The core part of SEO is to optimize the various aspects of websites to meet the expectations of Google algorithms. Since Google keeps changing its algorithms frequently, what needs to be done with your website to win top ranks also changes from time to time. Owing to the changing scenario with Google, SEO strategies keep evolving from time to time. So, we can say there is no single golden rule with regard to SEO that can work well over the others. Even when implemented in line with the best practices in the industry, SEO may need weeks or even months to take effect. There are two things connected to SEO namely on-page SEO and off-page SEO. On-site SEO refers to the set of tasks you accomplish on your website in order to boost up its SERP ranking. This can mean for example adding XML site map. On the other hand, off-page SEO refers to the efforts that happen outside your website like building links that lead to the pillar content.
While link building is a crucial task related to SEO, links can also be bought. However, when compared to the former approach, the latter is found ineffective. SEO trends constantly evolve. What works best today might not work in a few months. However, the most important point about SEO is, relevant and optimized content is always the winner. SEO is concerned with a number of tasks like optimizing the site structure, URL structure and anchor text. While tasks like this cannot be ignored, the backbone of SEO is a high quality content that is also optimized. If this is got rightly, the other aspects of SEO will come through easily.
Though keywords are very important, content rules the scene when it comes to quality content. Also focus on secondary keywords that reflect the searcher’s intent. Key-word rich titles, Meta descriptions, URLs, H1 tags and alt attributes which can give a hint to Google that your site it relevant to a given search.
Metadata can be described as the title or the text lines that figure on the search results page. Meta data gives a hint to the users what they are likely to find on the page. To optimize the Meta data, include relevant keywords, but it must not sound repetitive. The ideal length for a Meta description is less than 160 characters.
Links are a critical aspect of SEO. They work like votes suggesting Google that other sites are considering your content as relevant. The number of relevant and high quality links you are able to acquire can play a decisive role in letting your site rank for the relevant key terms.
User Experience (UX) can significantly impact rankings. User experience depends on a host of factors like site layout, infrastructure, content, loading speed, ease of navigation and many others. You must approach user experience with top priority if you really aspire to rank high on Google search. With Google becoming smarter, it is most likely that UX will rule the site rankings in future.
Though there are rules and best practices with regard to SEO, you must always understand that the crucial part of SEO is to figure out what works the best for your site and client and change them when it stops working. The best advice you can take away from this discussion is always keep a close watch on what your competitors are doing. Follow the industry’s best practices and keep testing to ensure if your strategies work.
In the context of SEO, the terms strategy and tactics are often used interchangeably under the assumption that they both mean the same thing. The truth is they do refer to two different aspects of an SEO mission. While the term strategy refers to ‘WHY’ we do a certain task connected to SEO, tactics refers to ‘HOW’ it is done. Any tactics or methodology must stem from a solid strategy or planning. Only when the tactics are born of thoughtful strategies, they can give us the desired results. In this article, we try to understand these two terms clearly in the context of SEO.
Strategy refers to the planning that happens while giving shape to an SEO mission. Tactics are the set of actionable items that form part of a strategy. To elaborate on this, we can say strategy is made of multiple tactics. Strategy is the plan and tactics is the action that follows from the plan. In a successful SEO mission, both strategies and tactics are very important. While tactics not born out of strategies will fail to give us the results, mere strategies without tactics will take us nowhere forward. No tactics are possible without a strategy.
We can say digital marketing is just one strategy forming part of a larger business growth strategy. Within the purview of tactics, there are several options to pick from. Strategies best explain what tactics will suit the objectives of our mission. SEO needs an exclusive strategy to give the expected results. If SEO is implemented without any framework or strategy, you are never going to find the results.
For instance, tasks like optimizing the title tags and navigation and implementing schema are some popular SEO tactics. Nevertheless, they can fail to give the expected results if they are not supported by a solid strategy that explains why these methodologies are used.
Let us correlate this point to SEO once again. If you go by the goal of increasing the sales by 20% over the next year, you must first develop a strategy to achieve this goal that might organic optimization, optimizing the user experience, paid advertising, and social media marketing.
The four tasks given above will not mean we are talking of the complete strategy. Every tactic must be looked at individually and must be elaborated on to make them more actionable and effective. Let us say this for example. While Organic Optimization refers to a particular tactic, it will have to include a set of tasks directed towards this goal like improving the site architecture, link building, local optimization and on-page optimization.
From this point forward, we need to develop the strategy for each of these tactics and check if any more strategies are required. For instance, take the case of on-page optimization. This task will require to optimize the titles, descriptions, URLs, content, and breadcrumbs. Some of these tactics might also require additional strategies of their own. To elaborate on this, we can say “what is the right format for your descriptions and titles?’, “will we have a pre-conceived structure for the breadcrumbs and URLs?”, “How will we integrate calls and actions?”, and “which is the best voice to write the content in?”. If independent strategies are not developed for every tactic, your optimization efforts will lack any kind of uniformity and coherence.
While tactics without strategy might be able to win a battle, it can never be helpful in winning the war. The underline here is this. While tactics not based on a solid strategy can work the results for a single page, it will never be useful to achieve the wider goal.
While anyone can possibly implement SEO tactics, tactics not based on strategies will mean that they never aim anything out of their mission. Though you can bag a few successes here and there, your mission is not good enough to guide you towards the greatest success that is possible. Therefore, start ever tactic in alignment with the strategies you develop. A methodical SEO mission can give you the expected results and to this end, you must ensure that all your tactics are perfectly aligned with the strategies you develop.
Page speed can impact many things about your website including how long your visitors stay on the site, conversion rate, your spending on paid search in CPC basis, and your organic ranking. Therefore, no SEO effort can miss out this aspect if you are serious about boosting your traffic, conversions and revenue. These tips can get you through increasing your page speed to boost up traffic and conversions.
Often people try to make a saving by opting for cheap hosting services that are actually cramming with a lot of websites than what a server of their size can fit in. This is surely going to harm your performance. In such a case, your website will load dead slow and will get barely noticed. Your website loading speed can directly impact its organic ranking. Get out of the idea of budget web hosting and go for web hosting services that are well optimized for speed.
Every file a web page will need to function like HTML, images, CSS, fonts, and JavaScript need separate HTTP request. The more the number of HTTP requests, the slower will be the loading speed. Many developers do not focus on page speed. For instance, JavaScript and CSS files can alone can contribute to over half a dozen HTTP requests. To solve this issue, merge JavaScript files and CSS files into one separate file under these two categories. Reduce plugins that load their own JavaScript of CSS files.
Leaving out the trailing slash on those links pointing out to your website can adversely impact the speed. Wherever a trailing slash is omitted, the server will have to so a 301 redirect which could have been avoided.
When you enable GZIP compression, you are reducing the time taken by HTML, CSS and JavaScript files to download as they are compressed into much smaller files and once again decompressed after getting on to the browser. Since all the modern browsers support GZIP, all HTTP requests will be processed automatically without any troubles to the visitors.
When you enable the browser cache, most elements of the web page will be stored in the visitor’s browser and there is no need to send one another HTTP request for those elements cached thus. Once the page is loaded and the elements get stored in the cache, only the new elements have to be downloaded when the visitors visit the subsequent pages. Therefore, the number of files that have to be downloaded during a typical browsing session will come down.
When you take action to minify your CSS and JavaScript files, unnecessary white space and comments are removed and the file size is reduced resulting in a lesser time to download them. Fortunately, you need not do this process manually as there are a number of tools available online to convert files into smaller versions.
Above-the-fold content means the content that is visible to the visitor before scrolling. By coding your website to prioritize above-the-fold content, your website can load quicker. In other words, when the elements that appear above the fold are found heat the beginning of the HTML code, it is easier for the browser to download them and render them in first hand. It is also important to include JavaScript and CSS that are needed to render the given area inline instead of rendering it in an external CSS file.
These days, mobile devices fitted with high quality cameras are very common. Robust content management systems make it convenient to upload images. Therefore, often many people tend to upload image files instantly without optimizing. They do not realize that the media file they are trying to upload are several times bigger than what is necessary resulting in slow loading speed. Optimizing media files can therefore enhance the page speed significantly.
Caching makes it possible for the web server to store a copy of the webpage in order to be delivered quickly to the browser used by the visitor. The work of CDN is to distribute these copies to the servers around the world so that the browser can choose to download them from the server closest to its location. This can significantly improve the page loading speed.
