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Looking from the surface, no one can deny that header tags do not have any critical role in site rankings. However, they fulfill an important function both for the users and your SEO mission. Header tags can indirectly influence the website’s rankings by letting the users find the comfortable easy to read and lovable. They too provide a key-word rich context about the content for the search engines. Here we discuss the best use of header tags as part of an in-depth SEO project

Implement the header tags to give a structure to the content

Used rightly, header tags can give a structure and context for your content. Header tags sum up the idea contained in the paragraph. While H1 gives an intro about what the page is all about, H2s function like the chapter names of a book suggesting the main topics the given section of the article will cover. From H3s to H6s, the other headers work like additional sub-headings within each section like the way you will split the book chapter into several sub-topics.

Use headers to break up the running content

A readable article can perform very well on search engines. Forbes says, “Scannability is the most overlooked factor of content marketing”. Except 16% of visitors who read word by word, the rest of the users only scan the text. Users tend to stick to scannable content and are more likely to share it with their friends. When shared more, the content is most likely to earn backlinks.

Insert keywords into the header tags

When inserted with keywords, headers can help Google gather the context of the page. However, keywords must be included into the header tags judiciously and in a natural way so that the content does not look like spammed. Do this in a way ensuring a better user experience which can contribute to SEO.

Optimize the header tags for featured snippets

Header tags can have a positive impact on SEO in two ways. They optimize the header tag with regard to a long-tail voice search keyword. They too answer the queries directly by making use of the text within paragraph tags. Secondly, smaller headings are used to outline different items in the list. Google makes use of these headers to create snippet results.

Do not use more than one H1

It is not a good idea to use more than one H1 in the content. Since H1s look big like titles, using multiple H1s on the page can look like the content getting out of control. Using Screaming Frog, ensure that no page in the website has missed H1. Use the same procedure for H2 also.

Maintain the consistency of the header tags

By maintaining the consistency of your header tags, you can ensure that the content facilitates a positive user experience. Those sites that have achieved this to the finest of detail will turn impressive. Ensure the headings are short and the title case format is also retained throughout. Remember not to treat header tags like a bag to stuff keywords. They are only a kind of mini title. Ideally you can keep the header tags within 70 characters like the title tags.

Make the header tags look interesting

While this suggestion will be useful for all of your copy writing, they can be applied to header tags very well. While the first draft of your content might have bland headers, eventually during the next revisions, you must refine them before publishing. If the readers find the header tags intriguing, visitors will take a beat to go through the content for a while. More than the other headers, H1 has a special importance in making the content more compelling to read. The H1 must be able to answer the search intent of the user and get them excited about the content.

What to take away

Never underestimate the importance of header tags in your SEO mission. Do not ignore any of the tasks listed here as each of them are equally important. Never brush aside any impact as smaller than you will expect. Focus on the way you use the header tags and let me tell you your efforts on header tags will never go waste.

To rank high on organic search, every website needs to go through a serious SEO regimen. An effective SEO involves working from three angles including technical, on-page and off-page. In the process, you need to optimize several factors connected to these three areas that the search engines deem important. Off late, many SEO efforts are focused on off-page strategies like link building and working on other technical aspects. Nevertheless, the fact remains that off-page SEO can’t be useful unless you also focus on the fundamental aspect namely on-page SEO. While on-page SEO must be the top priority in any successful SEO mission, here are the most important on-page SEO Tasks you must focus on to succeed in your SEO efforts.

E-A-T

Expanded as Expertise, Authoritativeness, and Trustworthiness, EAT refers to the system the raters of Google depend on to reach out to content producers and websites. Google always prioritizes high-quality content and rewards the sites producing good quality original content with higher rankings. Therefore, there is a strong relationship between that Google deems as high-quality content and what ranks high on search results.

Optimize the Title Tag

The title tag refers to an HTML tag that is found in the header section of every webpage. HTML tag gives an idea of the subject found on the given page. Title tag has a prominent place on the search engine results and the browser window and is displayed as a clickable link. Since tags do not impact the organic rankings, they are often overlooked. However, you must understand that poorly written, duplicate and missing title tags can adversely impact the SEO results. Hence it is important to optimize this element.

Don’t forget Meta Description

Meta Descriptions describe the content of the webpage in a nutshell. It is usually displayed in the SERPs below the page title. While Meta descriptions do not directly impact rankings, evidences are there to show us that better descriptions actually help us and hence optimizing them really pays off in landing on better click through rates and the overall perception about your website.

Headlines are Important

Compelling headlines have a definite role in enhancing the performance of your website content on search engines. A great headline created strategically can spark the interest in the visitors and entice them to click their way through the content.

Header Tags Can’t be ignored

Header tags can be described as the HTML elements (H1-H6) that help pinpoint the headings and subheadings of the given piece of content from other elements of the text. Though header tags do not have a critical importance in facilitating site rankings, tags can really make the difference by making the content easier to grasp and interesting to go through. They too help make the content key-word rich to be able to attract the attention of search engines.

Write for SEO

SEO writing will mean creating the content from the search engine and user view point. More than the basic keyword research must go into it producing content that relevant and of high quality.

Keyword Cannibalization

Targeting a particular term in multiple pages will result in “keyword cannibalization” thereby adversely impacting the effects of SEO. Making multiple pages rank for the same word will mean competing with yourself. Therefore, resolve any instance of keyword cannibalization.

Don’t forget to do content audit

By auditing your existing content, you can ascertain if it works for you and also determine what kinds of content will give the desired results. As part of an effective SEO strategy, this must happen on a regular basis.

Image Optimization is as important as it could be

All images are not made equal and some can slow down page loading. Optimizing images is the most important task of an SEO mission. Image optimization can bring about bettering the ranking opportunities, enhancing user experience and fast loading pages. Image optimization also must take care of descriptive titles and alt text.

Ensure good user engagement

While you only swim through half the river while optimizing the on-page SEO elements of your website, the rest lies in ensuring that the users do not bounce, but continue to view your content, engage with it meaningfully and come back for more. To retain the engaged users, you need to focus on other aspects like site loading speed, engaging content and better user experience.

Take away from discussion

If you dream of your website ranking high on search engine results, on-page SEO is important and optimizing the factors discussed above can enhance your rankings, conversions and overall traffic.

The success of an Enterprise SEO depends on the quality of the SEO agency you choose, but choosing the right one can be an intriguing task. The search for the best enterprise SEO agent must be done at a new level considering the complex elements that is needed from an enterprise SEO agency to be able to deliver the best results. Given the overwhelming number of enterprise SEO agents seen all around us, your search for the right firm must go by a few expert points to check with the agency you wish to consider. Here is a route map to landing on the best enterprise SEO agency that can assure promising results on your SEO mission.

The bottom line

Those agencies that are used to working with small and medium businesses might find working with large enterprises characterized by corporate bureaucracy quite unmanageable. To be able to deliver the desired results on your SEO mission, the agency working on your SEO project must have a clear understanding of what your website will really need from them once they set their hands on it. Set up all your SEO goals and expectations right during the RPF process so that you can distinguish the capable from the incapable ones. The best approach to shape your RFP process is to draft up a business case and the tools used for SEO with the agency. This can help you get organized on the SEO requirements and will clearly convey your plans to the agency that will handle your project. This will also give you a chance to communicate the best expectations to the key stakeholders in your firm.

Where to search

Any agency you contact will invariably say it can do anything and everything related to SEO. However, you need to be well-informed yourself to be able to know if the one you pick can deliver the results you want. To start with, tweet to SEO pros or post to a Facebook Group seeking recommendations. You can also gather the list by attending some conferences. Talk to speakers from different agencies, and also discuss your needs with the other attendees. Get familiar with other SEO professionals operating in the enterprise level and learn about the projects they have in their hand and the type of work they are already into. It really pays to chat with one on one with the different agencies you want to consider about your expectations.

What sets apart a good SEO agency

Agencies that already have an enterprise level experience will always easily skip past the common fixes since they know there are business reasons for them. In approaching the common fixes, they must take the route of impact Vs effect. Keep your eyes wide open during the review process and be open to gaining from the feedback the SEO team might give you.

Those agencies that have not already worked with an enterprise level site of complex nature will not know that it is not easy as it might appear and the chances are there that the business might not support it. They are also aware that the fixes can’t be scaled up and the legal reasons must be taken into account. They too understand that the a larger engagement is demanded from larger companies.

It is important to note that enterprise SEO must be proactive as it is natural for any SEO team to get distracted by the work that needs to be done. For the success of the relationship with an enterprise SEO agency, an open communication and a regular check-in is crucially essential. They must have their local office and must make frequent visits in person.

The SEO managers of the best enterprise SEO agencies will be seen occupying their own work desk assuming the contractor status and checking all the company emails, other communications and reporting portfolios. They will effectively coordinate between the engineering and different verticals across the entire organization.

In the end, the relationship you will find there will look like the extension of the team regularly engaged in seamless communication, proactively attending to the growth strategies and fixes in the foundation level. They will regularly follow up with the different segments of the team working on projects to make sure that everything is going well.