Social Media Marketing enables organizations and brands to engage with their customers in a meaningful way on popular social media channels such as Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn. Companies run promotional campaigns to launch new products and services, or sometimes just share relevant information with their target audience in order to drive traffic to their website. Social network users share this content with other users on the channels. It takes the form of reactions, comments, questions, suggestions and sometimes even complaints. These interactions make the company’s social network pages more active and ultimately increase its website rank on search engine results. This direct feedback from users also provides valuable data and input to the company to make critical decisions on its marketing strategy.
By building a solid profile of your brand and company on social media networks like LinkedIn, YouTube, Twitter and Facebook, you are able to enjoy authority and leadership status in your industry and community and interact more effectively with users and potential customers. In this process not only your identity improves but the awareness of your company improves manifold