To gain a strong foothold in the online marketplace it is essential to optimize your website and get ahead of your competitors. Search engine optimization (SEO) and now Application Store Optimization (ASO) hold the key through which organizations can drive traffic to their websites and to their app, lead to higher engagements with visitors, direct them to targeted pages and eventually convert them.
However, not all organizations have the skill-set or the expertise of a qualified and experienced SEO professional in-house. In such instances it makes sense to hire the services of Google qualified dedicated SEO professionals.
TechIndia Software is a market leader in the SEO industry and has a large team of qualified and experienced Google certified SEO professionals and works under SEO Reseller Programs agreement.
Our SEO professionals have hands-on experience in Google Analytics/ Google Adwords and provide end-to-end services across the entire value chain of search optimization. They give more than 100% to the job and utilize white hat organic SEO techniques that guarantee you results within a short time.
Our hiring models are flexible and transparent and you have full access and control over your team at all times. The team provides you recommendations and reports on a regular basis and creates a dashboard where you can performance related website analytics.
We have 3 levels of SEO professionals – Basic SEO, Technical SEO and Complete Website Analysis. Their hiring fees are dependent on their experience levels and we can assign any one of these SEO experts to your project depending upon your needs and budget.
Over the recent years, SEO is seen converging with content marketing. Deviating from the plain rational approach, it is now taking a rounded approach to lay its hand on user experience. In this process, it ably collaborates with other departments of digital marketing too. In developing a successful SEO strategy, technical SEO is the key task to focus on top priority. As part of a contemporary SEO strategy, technical SEO must take in all the possible best practices related to search engines and must give no room for any kind of manipulation. The main objective of technical SEO is to promote crawler compliance and boost performance. Here is what you must know about the latest avatar of technical SEO which makes it a crucially important in any SEO mission.
Four areas technical SEO is now focusing on
In taking a comprehensive approach to optimizing the website, the new avatar of technical SEO focuses on four main areas.
Optimizing content: it is important that the content of the site must be good enough to be crawled by major search engines. This is done by making the best use of log file analysis to understand the access patterns and structured data of a website so that the content is accessed. efficiently
Systematizing structure: Implementing a site hierarchy and a systematic URL structure will help search engines as well as the users to land on the most useful content. This will also promote the internal link equity flow throughout the site.
Increasing conversion: This task involves finding and solving any blocks that prevent the visitors from navigating through the website
Enhancing performance: Technical SEO has now taken a new avatar to focus on performance. SEO experts as well as the website owners have come to realize that SEO is not just a kind of housekeeping. Focusing on the areas discussed above will result in a better site performance.
Optimizes the site, search and content
In its present form, SEO has extended its scope to focus on optimizing the content in the lines of content marketing, optimizing to increase the conversion rates, and optimizing to enhance the user experience. The purpose of all this is summed up in the following.