App Store Optimization Services

What is App Store Optimization?

App Store Optimization is the process of improving the visibility of Apps that have been deployed in various mobile stores such as iTunes, Google Play and Blackberry World. Today, this has become a necessity keeping in mind that there are more than 2.5 million Apps on iTunes and Google Play Store alone that have been downloaded more than 75 billion times.

To overcome the challenges associated with such phenomenal numbers TechIndia Software provides App Store Optimization services through which it improves the rankings of your App not only in the App Store’s search results but also in the App Stores’s top charts rankings. This ensures that your App gets downloaded more often than that of your competitors.

In principle App Store Optimization or ASO in short, is a process that works similar to Search Engine Optimization or SEO. It is governed by the same set of internal and external environments and is also affected by the same technical factors. But while SEO has been there for many years, ASO is a relatively new phenomenon that has gained popularity only in the last few years.

• Identifying an appropriate title for your App along with the main keywords that need to be placed in the title to improve visibility since users search for Apps based on keywords.
• Placing optimal keywords appropriately in the description of the App.
• Taking measures aimed at improving appeal, awareness and recognition of the App.
• Creating an appropriate App Icon that explains in simplest terms what the App is about.
• Creating appropriate screenshots that convey a specific benefit of the App along with supplemental text to explain what the App is about.
• Writing relevant and meaningful content describing what the App is about, its advantages and to whom it is targeted.
• Optimizing social media presence related to the App and providing positive ratings/reviews. • Creating short videos describing the App. These videos can be uploaded on both iTunes and Google Play Store
• Translating and localizing the Apps to increase downloads and to reach out to a larger target audience nationally and internationally.