App Store Optimization or ASO in short, is the search engine optimization for mobile apps. Today there are millions of apps in different app stores and ASO is a process that improves their visibility. Using multiple techniques we improve the visibility of your mobile app among potential customers and ensure that it ranks higher than other apps in an app store’s search results and top charts rankings. With the increased visibility there is higher traffic on your app’s page in the app store and there are greater chances of your app getting downloaded.
App Store Optimization is an absolute must-have in your SEO strategy because the majority of apps are discovered through app store searches only. Our team understands the mechanics of ASO and optimizes the title and keyword metadata related to your app. In addition, we monitor the total number of downloads of the app and try to increase them by optimizing the app’s assets such as its preview video, screenshots and icons. Ratings and reviews associated with the app are also checked out and monitored on an ongoing basis.