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Search Intent for SEO

Consumer behaviour has undergone a radical change, especially since the time consumers started searching for a product or a service on Google.

Looking at this pattern, Google coined the term “Zero Moment of Truth” in 2011 to earmark this point in the consumer’s journey, when a person has become aware of a product or a service from any source, and is carrying out more research on it, in order to arrive at a considered decision. Read More →