Latest Updates On : SEO and Ecommerce & Apps Development

SEO Expert

Today SEO experts rely on user experience to optimize website rankings.

UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t.

As a thumb rule, SEO experts need to align a few UX practices with their SEO efforts and these are:

Keyword Analysis:
Keywords need to be chosen carefully as they impact everything from web design to site messaging to navigation to content of the site.

Searcher Language
This should be native to the language that is used in the industry.

Searcher intent
Keywords and phrases should be chosen to reflect what the searchers want.

Entice the click
Search listing should be written in a language that encourages searchers to click on a website and simple bland language should be avoided.

Title tags
These should be written with keywords that are most likely to get a searcher’s attention.

URLs/ Breadcrumbs
The page URL and breadcrumb trail must add value to the searcher’s intent.

Meta Descriptions
These should be written in a way so that searchers find them relevant and want to click the link.

Keep the Scent
SEO experts must ensure that searchers find the content on a website for which they had come on the website.

Site ID
There should be an appropriate logo and a tagline that best describes the website.

Header Tags
They are also called as H1 tags. SEO experts must ensure that searchers find relevant content in H1 tag as per what they are looking.

Easy Navigation
Products and services should not be hidden under a “shop”. Rather they should be displayed in the navigation and grouped into relevant headings.

Content optimization
Content should be created using keywords and should have links that direct searchers to more information.

Calls to action
Must have primary and secondary goals in order to keep the visitor engaged.

Be Fast
Site should be lightning fast and pages should be fast to load.

Image compression
Images should be saved in the best format and made lighter. Compression tools can help here.

Streamlined code
Code should be kept lean and clean.

Fast servers
SEO experts should propose using dedicated servers instead of using shared servers.

Always be testing
SEO experts must ensure that whatever can be tested, it should be tested.

Driven Content Marketing Approach

The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search.

Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages searcher click on, new research has shown that focusing on topics first and then picking keywords is a better SEO strategy for two main reasons: Read More →

Mistakes Made By New Ecommerce Sites

Ecommerce sites can be successful if they avoid the pitfalls that other Ecommerce businesses have gone through and focus only on increasing online sales. Since many Ecommerce businesses have made mistakes in the past, it is a good idea to list these mistakes so that they can be avoided in future.

1. Choosing right platform
Rather than building customized Ecommerce solutions, it is best to use time –tested and standard Ecommerce platforms such as Magento, Shopify etc. The reason is that customers are used to a familiar shopping experience with a familiar design and navigational elements that these platforms offer.

2. User friendly Design
Magento and Shopify offer several up-to-date and modern design themes and it is advisable to pick up a theme from one of them, rather than take the risk of making a custom design that may not appeal to customers.

3. Redundant product descriptions
Focus on your most promising and highest selling product and update the product descriptions. When doing this ensure that you understand the mindset of the customer, overcome his objections, map his journey and give compelling reasons why the customer should buy from your site and not from other sites.

4. Not being profitable (No,really)
Build a sustainable business model that is built on profit. Ecommerce businesses often aim to increase customer share while ignoring profitability and this becomes a cause for failure because when sales increase then the profitability dips even further.

5. No responsive design
As most online purchases are now made on mobile devices, ensure that your Ecommerce site is both web and mobile friendly across all devices. In case you are using a custom design test your theme with Google’s mobile friendly test.

6. No target audience
Find a compelling reason why customers should buy from your Ecommerce sit and not from others such as Amazon. You can build a niche by doing a deep dive to understand the interests of your customers, their values, their culture, what appeals to them and where they “hang out.”

7. Technical SEO errors
Do a technical audit of the Ecommerce site for SEO purposes. Common errors are:

– Duplicate versions of the same pages exist.
– Links to 404 pages, 301 pages and 302 pages.
– Links to some pages are not working.

8. Complex shopping carts
Make the shopping cart simple with small text and big buttons. Do not force customers to set up accounts and not surprise them with unexpected fees.

9. Logo
Use a nice logo to represent your brand. Make customizations in it based on your customer and product profile.

10. Empty pages content
Ensure that this page is filled out properly and talks about you and your organization and brand.

11. Not addressing a hole in the market
Establish your USP and give a solid reason why customers should come to your Ecommerce site and buy from there.

12. Poor customer service
Ensure that customer issues are resolved in a time bound way and adequately. Happy customers lead to customer loyalty and this leads to increased sales.

13. Complex navigation
Adopt navigation best practices and avoid complexity:
– Clickable things should be mobile friendly
– Top-level categories should be accessible from top menu
– Sort features should filter results on price, freshness, reviews
– Buy button should be promient
– Search should be Google custom search

14. Unenlightening product photos
Use relevant product photos and ensure that they are not distracting.

15. Insufficient social proof
Include social reviews and ratings in your Ecommerce site. Negative reviews might hurt, but they are helpful as customers like to see a realistic feedback.

Learn from other Ecommerce sites. Adopt the reasons for their success and avoid their mistakes.