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Author Archives: Moin Ahmad Jafri

Results driven Internet Marketing Professional with over 10 years of hands-on experience in Internet and Ecommerce Marketing and Operations for highly competitive markets. Proven leadership and ability to deliver highly effective and measurable strategies to drive revenue growth, new customers and increase brand awareness and reputation for B2C and B2B businesses.

Driven Content Marketing Approach

The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search.

Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages searcher click on, new research has shown that focusing on topics first and then picking keywords is a better SEO strategy for two main reasons: Read More →

6 Ecommerce Insider Tips for Small Businesses

In the eyes of customers, small businesses and start-ups do not enjoy the same brand image as that of the big players. These big players are in a position to attract more customers in a better way and also ensure more conversion. Nevertheless, the fact remains that any small business or a start-up can also achieve the same loyalty and trust of the customers by implementing the following six tips. Read More →