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This is the first stage in which the client shares all the important information related to the business such as the company objectives, industry landscape, main competitors, target audience and the purpose behind the website. It is essential to capture all the requirements properly and lay down the specific goals of the website, as these serves as the foundation on which the website will be built.

Once the project scope is understood, our team does the end-to-end planning for the website. We start off by creating a wireframe and a sitemap. This is a critical part that outlines the overall shape and form of the website, its look and feel and how users will interact with it. At this stage client shares feedback which is rebuilt into the wireframe and an assessment is done of the project milestones and timelines.

At this stage the designers work on the overall theme of the CMS and choose the colour, logo, images, font type and size of the website. The editors review the content for correction and relevancy. Finally, the design and content are assembled and final mockups are created for the approval of the client. This includes the landing page which is the home page of the website and inner pages that are linked to it.

Simultaneously, our engineers do the development and the customization of the CMS theme that is being used. Integration with other applications and 3rd party tools is done, and if required, customized plugins are developed. We take care to ensure that the website is developed keeping in mind SEO & SEM parameters and Google recommended guidelines for website optimization.

We follow a rigorous testing process throughout the web development process. The design and content is reviewed to ensure that it relevant, as per latest trends and enhances user experience. Buttons, forms and links are thoroughly checked to ensure that navigation across pages is quick and smooth. In case the site is complex and involves use of alerts, messages and notifications, then our team uses testing tools to check the proper functioning of these features.

Typically, user testing is done with a small set of users to get a first- hand feedback of their interaction with the site. The website is hosted on a dummy server and access given to our clients to check out it’s performance and share feedback. This feedback is incorporated into the website and it is delivered..

Once the website is live, we begin with digital marketing initiatives that involve PPC, SEO, Email, and Social media optimization . We build overall digital marketing objectives on the basis of which specific milestones established that have a definite goal and an underlying budget and timeline.

We work closely with our clients while implementing this strategy and tweak it if necessary based on actual market conditions and competitor moves also we are working under our Reseller programs agreement. As the landscape is dynamic, we work agile and take a proactive approach wherever required. We are flexible in our approach and use any one, or all of the following strategies.