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Category Archives: Google Update

Google Penguin is a change in the search engine algorithm of Google that was first announced on April 24, 2012. Under this update Google reduces the rankings of websites that are found to be indulging in unethical or ‘Black-Hat SEO’ practices. This decrease in ranking of a website by Google is commonly referred to as the Google Penalty and recovery from this penalty is commonly known as Penguin Recovery. Read More →

Google Hummingbird is an update in the search engine algorithm of Google. Google publicly announced this update on 26th September 2013 which also happened to be the eve of the company’s 15th anniversary, although it clarified that it had started using this update almost a month before. Interestingly the word Hummingbird draws its origins from the small bird also by the same name which is known for its speed and accuracy.  Read More →

Google Panda is an update that Google made in its search engine algorithm in February 2011. The aim of bringing out this algorithm was to lower the rank of those websites that had a poor quality and to increase the rank of those websites that had a high quality. The reason behind this update was because it was being felt in the industry that there were websites that had duplicate content on them but were still achieving higher rankings than those websites that had the original content on them.  Read More →

In a recent keynote address delivered at the SMX West Q&A session held at San Jose between March 11 – 13, 2014, Amit Singhal, Senior VP and Software Engineer at Google talked about predictive technology used in Google Now http://www.google.com/landing/now/ and how it would impact the future of search and internet.

Singhal explained that Google Now was built for mobile devices and keeping in mind the needs of mobile users because future growth of search and internet was to come from these segments. As a matter of fact Hummingbird was also introduced by Google keeping in mind the future of the mobile platform and that a humane approach was required towards search that was organic and based on human thought process rather than based on algorithmic calculations.

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As Google triggered the monumental change in its search algorithm with the code name Hummingbird, 90% of the total global search queries got affected. However, everything is not lost yet. As experts point it out, the basic idea remains the same. Search engine optimization still works the same way. The focus just got increased in pushing quality content in the list to the top.

Here are some things that you can consider while preparing your website to counter Hummingbird’s effect:

1. Content that talks
With the launch of Hummingbird, the focus on conversational content has increased. You have to talk about Hows and Whats and Wheres of your content. You will need to be more engaging with your reader instead of simply posting facts that tend to be boring. You need to bring more context to your content than ever before.
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