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Category Archives: Google Update

Mobile Page Speed

Google considers page speed an important factor for ranking sites. This approach by the search engine giant puts mobiles first when it comes to accessing the information online. Since page speed is a crucial factor that decides the quality of customer experience, businesses cannot overlook this aspect while designing their sites. Studies show slow loading pages have very high bouncing rates and can adversely impact conversion rates as the users are today not prepared to wait. Read More →

How Google’s AMP Pages Impact SEO

With just a few simple steps, you can get your web pages load four times faster than now. This discussion focuses on how Google’s AMP pages impact SEO.

Understanding Google’s AMP
The prime objective of the open source initiative launched by Google under the Accelerated Mobile Pages (AMP) Project is to make it possible for the publishers to create mobile optimized content just once and get it loaded everywhere instantly. The implication is that when the user inputs a query, Google will display a carousal highlighting the stories on websites enabling AMP. Read More →

The “Mobilegeddon” update from Google and how it affects your website and your business? 
What is the “Mobilegeddon” update? The much hyped and talked about mobile friendly update from Google known as “Mobilegeddon” has finally been launched on 21st April 2015. As per this update Google gives preference to the mobile search results of mobile ready websites over non-mobile ready websites. In other words, if your website is not built with a responsive design and is not mobile friendly, then the Google mobile bot will not be able to crawl your website and as a result your website will not appear high in search engine rankings as preference will be given to those websites that are mobile friendly and have a responsive design. Read More →

As before, Google is taking steps to roll out new updates to Panda and Penguin that are expected to target those sites that have poor quality content and spammy links. It is expected that both updates will carry penalties for violators and so it is a prudent step to review your content strategy to ward off any risks of penalties from Google.

Panda has been consistent in its objective to ensure that quality content is given a high rank that it deserves and bad sites with bad quality content are punished by way of lower rankings in SERPs. Earlier on, until Panda made its first appearance website, webmasters were having a good time because they were using content farms not only to automate the process of content creation but also to create large volume of content. Both these factors had resulted in an unfair advantage being enjoyed by webmasters that artificially boosted their SERPs. So far the Panda updates have reasonably helped in penalizing sites that have bad content and we can see that the updates are now becoming more like slight adjustments that though impactful still serve their objective.

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As against popular practice and belief, there is no need to get anxious every time when there is a new update. There are some proven ways to protect ourselves from updates and they really work letting you stay at peace. In the first place, panicking and overcorrecting is not a good idea. Often the mistakes are perceived as existing whereas they are really not. Therefore, you might go an extra mile to overdo the correction which might actually flop letting you slip from the goal.This is a common experience faced by webmasters during algorithm updates. We know how a number of webmasters get penalized for making use of the same anchor text several times in their inbound links. Knowing this, you might over correct to ensure every single inbound link by replacing the existing text with a different text. Thinking that Panda penalized you for stuffing your site with keywords, you might venture to remove even the trace of the keyword from your site. These efforts do not follow a proper thought. So read on.

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