The “Mobilegeddon” update from Google and how it affects your website and your business? 
What is the “Mobilegeddon” update? The much hyped and talked about mobile friendly update from Google known as “Mobilegeddon” has finally been launched on 21st April 2015. As per this update Google gives preference to the mobile search results of mobile ready websites over non-mobile ready websites. In other words, if your website is not built with a responsive design and is not mobile friendly, then the Google mobile bot will not be able to crawl your website and as a result your website will not appear high in search engine rankings as preference will be given to those websites that are mobile friendly and have a responsive design.

Mobilegeddon is the biggest update from Google so far. 
The internet world is buzzing with news that this update is the biggest one from Google so far and beats even the likes of Penguin, Panda and Hummingbird. It has been launched globally and affects all languages.

What is the significance of the Mobilegeddon update? 
Earlier on it was enough if a website had a “mobile friendly” tag but now it is clear that Google is changing the way it calculates mobile rankings. One of the biggest reasons for this change is the increase in the number of mobile and tablet users and the increase in demand for mobile devices including tablets. As per experts more than 60% of all searches on the web are now made through mobile devices including tablets and this number is bound to increase.

As per some experts, additionally Google has also started making changes in its ranking algorithm based on information from indexed apps of signed-in users. This will mean that apart from affecting what search results are displayed and how they are displayed in future, it is also possible that search results in the future will focus on different types of apps and other mobile tools.

Since most website owners have so far ignored the importance of having mobile friendly sites, it is now high time that they took concrete steps in this direction.

How to prepare for the Mobilegeddon update? 
It is important to plan in advance and prepare a strategy for the Mobilegeddon update. The following steps are useful in this direction:

  • Ensure that your website is mobile friendly.
  • Ensure that your website has a responsive web design that alters as per the size of the screen.
  • Check to see that the Google mobile bot crawls your website.
  • Ensure that all pages of your website are mobile friendly and not just the homepage.
  • Do an audit of your website as per steps indicated below.

Steps suggested by Google to meet the challenge of the Mobilegeddon update.
As per Google, the following steps are suggested and advisable:

  • Do the Mobile Friendly Test to ensure that your website meets the initial qualifications of Google. The test appears on Google Webmaster guidelines.
  • Generate a Mobile Usability Report that will give a report on how your website appears as Google sees it.

Contact an SEO company to fix the errors and bugs on your website and make it mobile ready and mobile friendly
Based on the above two steps, website owners should contact reputed SEO companies in India to fix the issues in their websites and make them ready to meet the stiff conditions imposed by the Mobilegedon update. They should contact SEO companies that follow ethical and White Hat SEO strategies in their work and practice both onpage and offpage SEO strategies and have Google certified SEO professionals.