Google considers page speed an important factor for ranking sites. This approach by the search engine giant puts mobiles first when it comes to accessing the information online. Since page speed is a crucial factor that decides the quality of customer experience, businesses cannot overlook this aspect while designing their sites. Studies show slow loading pages have very high bouncing rates and can adversely impact conversion rates as the users are today not prepared to wait.
What is the point we are talking about
A successful ecommerce venture is all about providing the users what they are looking for in terms of a good content and provide them a satisfactory experience across all platforms. Here are the ways to achieve these ends in the most effective way.
Offer the viewers a great content experience
Provide an appropriate, precise and high quality content that will satisfy the user. Know that the path to persuading a customer to buy your products is never linear, but only fragmented requiring a comprehensive approach. Get ready with a content that satisfies the customers during every stage of their journey towards giving you a sale.
Get a fast loading site
Take the right steps to make your pages load as fast as they can. Preferably this must happen within one or two seconds. Though the user is keen to find a solution to their needs and problems, they are not prepared to wait for more than just a few seconds. In order to remain competitive, your site must load faster than the nine other sites that are trying to grab the customer’s attention on a particular search query. The quicker your site loads, the more conversion it can bring you.
Make the best use of AMP
Accelerated mobile pages is going to be one of the most important ranking factors very soon. If you do not wish to use AMP, there are other ways too. However, the principal advantage of using AMP is to find the site load extremely fast which can help in boosting up your conversion rates and also bring about an enhanced search engine ranking once AMP is made a crucial ranking signal.
Approach the whole backlink workflow
It is very important to be able to analyse, clean, secure and track your backlinks from one tab. Make use of SEMrush to manage your link profiles.
Examine your site’s mobile-friendliness
Make use of the PageSpeed Insights tool or Gtmetrix tools to begin looking at your mobile page speed and ensure that each of your pages is mobile friendly.
Get ready with a compelling call to action
Tough this falls out of the SEO domain, it is important to show your users a strong call to action right at the time when they visit your site. If you wish to find them downloading a brochure or take some other action while arriving on your landing page, ensure the user finds the call to action very quickly.
How to test the results of mobile page speed
It is a difficult thing to test how the mobile page speed impacts your search engine visibility and performance. This can be probably done by setting up a logical A/B test by creating two similar pages on the same domain. Use the same template to create unique content with similar keywords. Observe how they rank. Then put some heavy scripts on one of the pages and check the outcome. Alternatively, you can also tank a well ranking page and removing most of the contents of the page except a few images and a simple content. Now check if you get more conversions.
While studies show that mobile speed and user experiences are crucial factors in page ranking, it is high time that businesses think of them seriously and take the right steps to enhance the user experience in order to increase conversion rates and retain the users for long on their sites to achieve more organic traffic.