Since its much fancied launch, Google+ has pulled in about 540 million active users per month and has now been ranked the second highest popular social media network on the internet. There is a sure advantage of making this platform a part of marketing strategy since this can significantly impact on search and the range of other Google products.
Search Engine Marketing has become one of the principal keys to increase the visibility of businesses which is achieved through techniques including search engine optimization, increasing the organic ranking, and pay-per click promotions for a set of industry specific keywords. If your business must succeed, then it is almost imperative that you let it figure prominently on the major search engines. One of the most effective ways to achieve this is through Google+ business page. Setting up a G+ page for your business will inflate its visibility on the search engines. In fact, you achieve much more since the images of your company profile, recent posts and a list of followers will be displayed on the right hand side of the Google search results pages.
Yet another way in which Google+ can help businesses is through the suite of its integral features like Gmail. Use can use Gmail to send out marketing emails to both individuals and businesses that are having either personal or business accounts with Gmail. In fact, you can screen the businesses using the filters provided by G+. Those customers receiving your promo emails can directly follow your company from their email account. Also, Google+ Gmail integration enables surfacing the recent posts from your company next to the opened emails. Setting up a Google+ page is an invaluable way to increase the views of your G+ posts. This kind of incredible branding opportunity is achieved by setting up a Google+ business page.
Yet another wonderful things about Google+ is its integration with Google Adwords that can facilitate what is called as ‘Social Annotations’ to be added on to the Google Adwords ads. This can let the viewers see the endorsements made by your G+ followers. Notably, Adwords ads with social annotation can invite 5 to 10% more clicks than those without annotations. With the enormous growth of social media, the need for social proof is highly prominent. Therefore, it is essential you take benefit from recommendations and annotations to drive your business. By adding +1 button to your website, you can make it easy for visitors to recommend the content posted on your site. This feature can also allow you to share the content with your friends in a way growing your audience on this highly potential platform.
G+ can highly impact Google Search, Gmail and Adwords. Therefore, setting up a G+ business page makes a lot of sense to promote your business the easy way without paying a penny.