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Category Archives: Seo

No website building project is complete without link building initiatives. In fact, this is the most crucial tasks that will help enhance the presence of your website. There are a few points that site owners must be aware of while talking of a link building project. The underline here is while there are some beneficial and proven practices in link building that might help your site; there are equally bad practices that you must avoid. The basics of link building initiatives will throw more light on this issue.

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Down the history of SEO initiatives, there have been a lot of controversies regarding the paradigm and how it is achieved. Performance-based SEO is one such hot topic that has been around us for so long. Quite a many SEO experts reveal that most performance-based SEO initiatives do not take into account the real benefits to the sites, rather they are employed as cheap tricks to maximize the profits of the SEO agencies. Especially during the last decade, SEO concepts and practices have undergone a drastic change. Quite a many SEO companies have not updated themselves to the current practices while sticking on to the redundant and old ways.

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As a matter of fact, most site owners do not understand that SEO is verily an integral part of website building. Therefore, they frequent the SEO experts much later after the entire website has been constructed. SEO when done independently from the site construction work might not give the results needed as much as it could have if accomplished while the site was designed and launched. SEO refers to a comprehensive set of tasks covering several aspects of a website and a thoroughly conceived and executed SEO will need to work on every aspect of a given website and therefore it amounts to either totally reworking on the site or compromising on some elements that we might not be able to attend to since the job was already done. Either start SEO initiatives right from the start of your site building project or find a firm with SEO capabilities to design your website letting them know your preferences.

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Quite a many site experts have been voicing their concern regarding the increased vulnerability found in the All in One SEO Pack WordPress Plugin. This is a sure alarm signal for those who are depending on the most popular All In One SEO Plugin and have not updated to version 2.1.6 or above over the last month. If you belong to this segment, then you must wake up and immediately do something about it. The SEO plugin has a number of vulnerabilities that can allow hackers to modify or add some SEO parameters that can lead to severe penalties with the SEO rankings. In addition, the hackers can also easily choose to make use of the code to enter a highly malicious javascript code within the admin’s control panel. The team that has made the All in One SEO pack has released the new 2.1.6 version that has the capabilities to address these vulnerabilities.

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Google has decided to fully remove the alluring authorship photos that you would have seen within the search results. In announcing this change, Google’s John Mueller stated that this measure from Google is a part of its mission to clean up the visual design of the company’s search results. The company is now bent upon bringing about an enhanced mobile experience and a design that is consistent across several devices. The present move is aimed at simplifying the way authorship is shown in mobile and desktop search results. While the profile photo and circle counts are removed now, Google has confirmed that the click through behavior with the less crowded design is however similar to the previous one.

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