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Category Archives: Seo

02/02/2015

Changes in local SEO in 2014 and how to prepare for 2015

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2014 was an eventful year in the SEO world as significant updates were made by Google in its search engine algorithm in this year. It is a best practice to keep a tab on the dates when Google makes the updates for two reasons – Firstly, because Google owns 67% of the market share and secondly, because it helps to explain the reasons for the change in rankings of pages, organic website traffic and SEO. Some of the updates made in 2014 were as follows:

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01/26/2015

Best Ways to Beat Panda Penguin Content Strategy

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As before, Google is taking steps to roll out new updates to Panda and Penguin that are expected to target those sites that have poor quality content and spammy links. It is expected that both updates will carry penalties for violators and so it is a prudent step to review your content strategy to ward off any risks of penalties from Google.

Panda has been consistent in its objective to ensure that quality content is given a high rank that it deserves and bad sites with bad quality content are punished by way of lower rankings in SERPs. Earlier on, until Panda made its first appearance website, webmasters were having a good time because they were using content farms not only to automate the process of content creation but also to create large volume of content. Both these factors had resulted in an unfair advantage being enjoyed by webmasters that artificially boosted their SERPs. So far the Panda updates have reasonably helped in penalizing sites that have bad content and we can see that the updates are now becoming more like slight adjustments that though impactful still serve their objective.

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01/11/2015

What is Mobile SEO?

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Mobile Search Engine Optimization (Mobile SEO) What is Mobile SEO?

Mobile SEO is the process of optimizing mobile sites. Mobile SEO is absolutely essential in today’s times since as per data released by Nielsen* 74 percent of mobile users make use of a search engine during their purchase process, and 83 percent of mobile users have an intention to make a purchase within one day.
Recognizing the growing popularity and usage of mobile devices, Google has created an exclusive program that enables the community of webmasters and developers to make use of techniques and best practices in mobile SEO.  Read More →

12/22/2014

Best Tips to Push Search Rankings Forward

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Internet is replete with a lot of articles on tips to effective SEO. However, much of this material is rather unreliable and outdated. There are some proven and highly reliable SEO techniques that can help webmasters achieve their cherished page ranking goals. While SEO can good immense good to your site, it all depends on how you do it. Therefore, following the tips given below can further your SEO mission the right way.

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12/16/2014

What Long Tail Keywords Can Do For Your Website?

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Professionals well versed in search engine optimization always say this: any effort unaided by a proper keyword research is utterly useless with regard to SEO initiatives. Top class SEO experts emphasize that keyword research is the fundamental step for any search marketing. Let us here talk of keyword research and the strategies appropriate for a proper keyword research. Precisely speaking on one dimension of what we discuss here, we need to understand the importance of knowing your product well and the way to get long tail keywords rank high.

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