Although it might sound unfamiliar but it is true that the words “Keyword” and “Query” have their own meanings and are distinct from each other. However, in everyday parlance this distinction is hardly visible as both the words are used interchangeably not only by the common man unfamiliar with SEO jargon but also by SEO professionals who are well experienced with day to day SEO activities. Read More →

If you are having an eCommerce website with product pages, then it is a best practice to use structured data for marking up product information that will lead to better SERPs with rich snippets. Such information comprises name, rating, price and availability of a product. Read More →

For enterprises looking to optimize their online presence, it is essential to engage an SEO agency that is not only experienced in its work, but also has an excellent set of references – one that not only has a well rounded approach to SEO, but also one that can provide measurable business value. Although this might seem to be an easy and straightforward activity, it requires a tremendous amount of knowledge, research and understanding of the SEO function, in order to arrive at a correct choice of an SEO agency.

An SEO agency should be chosen, keeping in mind a long term perspective and a healthy ROI. A careful assessment should be done of the strengths and capabilities of an SEO agency and only after weighing the pros and cons of each agency, should a selection be made. Read More →