Have you ever given it a thought that if you are redesigning your website, then what are the factors that you need to keep in mind?  Or what are the elements related to SEO, that you need to have on the new website?  These are very important questions and in this blog we will talk about these points in detail:

  • Prepare a plan for execution of website redesign

The most important factors that webmasters should bear in mind are Time and Planning. In other words, webmasters should give adequate attention not only to proper utilization of time, but also to planning and working before-hand in order to determine what would be the structure of the new website, and how this structure would affect the rest of the elements of the new site. However, in practice actually what happens is that rather than preparing this plan in advance, webmasters straight-away get into an implementation mode and carry out the site redesign changes.

  • Have a thorough understanding of new website

Webmasters should not lose sight of the fact that the organization of the website can play a big part in its performance in search results. Therefore, they should always focus on this aspect when redesigning the website.

  • Optimize the organization of website content

Webmasters should organize content in such a way that it gives better search results. For this it is important that they categorize and group the content into different categories with a suitable URL structure for each one.

  • List down the key topics of new website

In the beginning it is important for webmasters to list down the key topics of their website and what rankings do they want to attain for each topic. This activity enables webmasters not only to group the content into different categories but also to arrange the URL structure.

  • Have a redirect strategy in place

Webmasters should have a very good strategy of redirecting URLs so that when there is a change in the URL structure of the website, the old URLs get redirected to the new website and do not appear as broken because they are not valid anymore.

  • Minimize use of Javascript

Webmasters should avoid using JavaScript when redesigning a website because it has been overused by other administrators in different websites and does not get easily crawled by Google. If at all JavaScript needs to be used, then its use must be kept to the minimum.