Mobile Search Engine Optimization (Mobile SEO) What is Mobile SEO?

Mobile SEO is the process of optimizing mobile sites. Mobile SEO is absolutely essential in today’s times since as per data released by Nielsen* 74 percent of mobile users make use of a search engine during their purchase process, and 83 percent of mobile users have an intention to make a purchase within one day.
Recognizing the growing popularity and usage of mobile devices, Google has created an exclusive program that enables the community of webmasters and developers to make use of techniques and best practices in mobile SEO. 
Why is Mobile SEO necessary? 
Mobile SEO is necessary because it is very different from conventional SEO that is done for websites that are accessed on laptops or desktops. Gradually Mobile SEO is becoming an essential part of the marketing strategy of an enterprise because of the following reasons:

• Search engines give a higher PR (Page Rank) to those websites that perform well on both mobile devices and laptops.
• Search results on mobile devices are based on location of the user and therefore might vary from results that are obtained on desktops.
• Mobile users have intent based search and are usually driven by purpose or urgency.
• The user experience of mobile devices is completely different from that of desktop users.TechIndiaSoftware – A SEO Company India and our Mobile SEO services in India
  TechIndia Software understands the dynamics of mobile SEO and provides services in mobile SEO that enable enterprises to optimize their brand/ product or services across different mobile sites. These comprise:

1. Mobile site audit 
As a very first step, we conduct a comprehensive audit of a mobile site. Defects and deficiencies, weak links and UI related issues are noted. These issues are then properly documented and resolved in a phase-wise manner.

2. Creating a phenomenal User Experience 
We ensure that the mobile sites provide a great user experience. Users should not only be able to navigate across the site easily, but also be able to engage with it meaningfully. A good engagement leads to a higher ranking of mobile sites, generates more traffic and leads to conversions.

3. Creating Redirects for a mobile site 
We follow best practices in SEO. As part of this effort we create server-side redirects (301s or 302s) instead of JavaScript redirects. This ensures that users are redirected to the correct URL.

4. Using HTML5 and responsive web design techniques for creating user-friendly mobile sites 
Our design team creates mobile sites that are user friendly and responsive. As part of this strategy, technologies like HTML5 and others are used extensively instead of technologies like Flash. Latest mobile emulators are used to check how web content is displayed and executed.

5. Faster page loads in mobile sites 
We lay a lot of stress in developing mobile sites that have fast loading pages as these have a direct relationship with user-experience and conversions. As an ideal benchmark laid-down by Google, mobile sites that have page load speeds of less than one second or less, keep the user engaged.

6. Determining the intent of the mobile user 
We incorporate the Google Hummingbird strategy in our mobile SEO practices. This implies that we take care of search queries that are based on user intent, conversational search queries and voice search. Our SEO team understands the needs and demands of our clients and the products and services that they sell. Based on their product mix, location of businesses, hours of operation and contact information we are able to harness the capabilities of Google + Business Listing to ensure that appropriate results become visible in search queries and lead to conversions.

7. Mobile sitemaps 
We create sitemaps for all the mobile sites that we build or optimize and submit them to the search engines. In order to pinpoint and locate issues, care is taken to separate the mobile pages from the desktop pages so that if there are any issues found, then the can be quickly identified and corrected.

8. Mobile friendly meta- tags 
We create mobile friendly meta- tags as per Google Webmaster guidelines. Typically they are kept within 40-60 characters and meta- descriptions within 90 characters.