Internet is replete with a lot of articles on tips to effective SEO. However, much of this material is rather unreliable and outdated. There are some proven and highly reliable SEO techniques that can help webmasters achieve their cherished page ranking goals. While SEO can good immense good to your site, it all depends on how you do it. Therefore, following the tips given below can further your SEO mission the right way.
Avoid the obsession to use the keywords as titles. Always go for titles that will make some sense and resort to using target keywords as part of the titles only if it occurs naturally. Optimizing the title tag can prove to be of immense help in line of SEO efforts. Though descriptions can push CTR forward, they are not that useful with regard to rankings. At the same time it is important to note that a well made description offers a viable solution with respect to the search done to land on your page. Let us assume some one is interested in buying a widget and searches for some source, then your page is likely to get listed if you include terms like ‘largest selection’ and ‘lowest prices’ on a number of widgets.
Working with the URL is another important point you must give a thought to. Besides your site name, you also need to post the title that contains the desired keyword. Title URLs are highly SEO friendly. If you are using Word Press, then you can work with your URL with ease by going to general settings under the permalink structure. Click on the “post name” option to leave SEO friendly URLs on all your pages. You must include headings and sub headings in your content. This will help you break your content meaning fully and leave it easy for the viewers to skim through. Readers will never be patient to go through lengthy paragraphs and such paragraphs do not actually mean them anything. On the other hand, search engines are highly sensitive to H1 and H2 tags. Distill your important information into the tags and it is all done. Working with your H1 and H2 will make the content attractive and appealing besides furthering your SEO mission.
Internet is replete with a lot of text everywhere. Most viewers have already got bored searching for information from voluminous content out there. The best way to grab the attention of the readers is to spice up your content with the addition of some media elements. Including video and infographics is really a good idea. If you present some interviews and discussions through videos, then you are able to show your real face to the public and this is highly desirable to create a brand image and boost up the recognition. Make the videos very short and crispy.
Stuffing the content with keywords is a boring technique that has become outdated now. Ensure that the quality of your content is appreciable. Adding images on top of your blog posts can prove to be highly useful. Usually, content with images always perform better than others.