Google’s Matt Cutts has stated that the company’s spam team has been actively engaged in enhancing communications with the site owners who have faced reconsideration request rejections. The notices issued to them seem to have been given a sort of personal touch in a way clearly stating the reasons why the reconsideration request was rejected. These notices do carry a good amount of useful inputs from the reviewer section. You will be able to see such additional data popping up from time to time to guide you with the necessary course of action. At the same time, all the rejection notices do not carry such detailed inputs. This initiative by Google is a welcome change that attests the company’s concern on educating the sites with the ways to avoid falling prey to penalties.

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Sites engaged in redirecting the mobile URLs to their homepage will need to rethink revising their strategies since Google has taken a tough stand to penalize those found doing so. Google’s stand in this regard has been clearly explained by the company’s penalty expert Casey Markee. He has indicated that if the sites are depending on mobile-only redirects that guide an original URL just to the home page, they may eventually be penalized. As of now Google is only including a note in the search results. Once Google implements the recent decision in full swing, it shall certainly affect the click through rates of your site. Therefore, it is high time for the site owners to reconsider their stand and do the needful to rectify the strategy as required.

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In a recent move, Google has released some useful guidelines to make site moves much easier for webmasters. Google’s highly descriptive advice comes to the aid of site administrators by giving a comprehensive coverage on the fundamentals of moving a site. In addition, the search engine giant has also spoken about addressing the mobile devices’ needs and also regarding responsive design. Specifically, Google has implied that it is much useful to use the 302 redirect while moving from a mobile compatible design to a responsive or dynamic serving web design. In answering the query of a Google+ user, the company has told that it has recommended 302 since the implication is that the move might not be permanent.

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What is Search Engine Optimization?

Search engines made their way into the internet technology in the middle of 1990s. Once a search query is typed in the search box of the browser, search engines swiftly crawl through the websites in their database and index them instantly based on the keywords in their content to be displayed in the search results. The more the number of keywords in the content of sites, the higher were their rankings in the search results. At some point, someone discovered that some changes carried out in the pages will get them ranked high. SEO refers to the set of techniques implemented aiming at increasing the page rankings in the search engine results.

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The first batch of Facebook’s open graph apps feature about 60 apps offered by vendors including Pinterest, LivingSocial, UrbanSpoon, TripAdvisor, and Runkeeper. These are invaluable tools for developers to evolve highly innovative apps to enable people add up anything they like to their timelines. Application stories will be displayed in three places in the users’ Timeline. At the end of every section of Timeline, Facebook displays the summaries of the entire gamut of the user’s app activity done in a given month. With all the fanfare sported by the developers and users, the company has but said it wants to keep the app casual for the time being.

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