The year is coming to a close. But before you pack off your clothes and head out for a vacation, it makes sense to utilize the remaining part of this year and initial months in the New Year to focus on SEO activities that will improve the rankings of your client’s website. Read More →
Category Archives: Digital Marketing
White label SEO is a money-spinner for digital marketing agencies. Statistics reveal that a sizeable portion of the annual revenue of most agencies comes from the sale of SEO services. Read More →
Consumer behaviour has undergone a radical change, especially since the time consumers started searching for a product or a service on Google.
Looking at this pattern, Google coined the term “Zero Moment of Truth” in 2011 to earmark this point in the consumer’s journey, when a person has become aware of a product or a service from any source, and is carrying out more research on it, in order to arrive at a considered decision. Read More →
For years people in the SEO world have been following a myth that Google gives an “Authority” score to a website.
SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on how a website actually ranks on these parameters, it assigns an “Authority” score to the website. Read More →
Today the eCommerce industry is growing at a tremendous pace. The global volume of sales touched USD 2.86 trillion in 2018, as against USD 2.43 trillion in the previous year. Read More →



