Creative marketing ideas on Facebook are a sure way to grab the attention of your prospective customers. While hungry customers keenly look for where to go for their next meal, your presence on social media can definitely send compelling signals that can allure them to visit your restaurant. So, Facebook is where your creative ideas will have a significant impact.
Sprout Social studies show that over 75% of customers get inclined to make a purchase because they found it on social media. For around 60.4 percent of this group, it is necessary that they come across the product 2 to 4 times before they make a decision.
Here let us look into some easy, but effective Facebook marketing ideas born from ingenious creativity. Most of them are endorsed by an accomplished restaurant SEO company. The bottom line in all these examples is that getting creative clearly wins over conventional straight promotion tactics.
Creative Facebook Marketing Ideas That Can Work Well For Your Restaurant Business
Host A Photo Contest
Your kitchen goes that extra mile to see to that the dishes leaving its walls look great. Why don’t you use the services of your customers to promote your team’s hard work? Hosting a photo contest can be a great trick to explore in this connection. Enjoin your customers to capture some creative shots of some interesting dishes on their phones. You can hash tag these pictures along with your restaurant’s name. Sharing them on your restaurant Facebook page can secure you likes and more shares. Do not forget to reward nice entries with prizes.
Enhance Your Local Presence
Strong local presence is an imperative for every restaurant business keen to drive its sales on an upward trajectory. Keep a close watch of the local news. If a college or high school sports team bags some awards or accolades, create a post to appreciate them. When the weather gets colder, post reminders for people, telling them where they can get a hot chocolate, a warm bowl of soup, or a cup of coffee. Stay up to date with the local newspaper. You can find tons of creative tie-ins that you can use for your posts.
Become An Interesting Destination
Announce some food and beverage combos, host promo events for national food days, engage people with meaningful conversions on foods, and talk about some interesting facts related to your foods. When you are willing to get creative, you can tweak every idea that comes across to your advantage. Remember to load your Facebook page with engaging conversations rather than monotonous advertising. This will ensure that visitors to your page have a lot of fun and also engage in productive discussions about your offerings.
Host A Cooking Contest
To portray your restaurant as a proponent of healthy eating, why not organize a community cooking contest to reward the best recipes that are both delicious and low in calories? Invite popular judges from the community to give their judgment on every entry. Such high-profile events can help encourage healthy eating as well as promote your business. Get a local newspaper cover this event on news. Following the event, you can say your restaurant is promoting a community-invented dish to encourage healthy eating. So, it is a win-win situation. Do not forget to promote the event on your Facebook page. Promote the event on your Facebook page well in advance. Press stories can also help garner attention. Healthy eating is not the only theme you can try, this is just an example to explore the ways to establish deeper interest with your community.
Give Away Free Recipes
Meal coupons are undoubtedly great ideas as they provide longer and lasting value to your customers. Nevertheless, try something more interesting like giving away free recipes. Such initiatives can help strengthen the bond your loyal customers enjoy with your restaurant business. Cooking show-styled videos from your chef can be more effective than plain recipe cards. Your Facebook customers are sure to love them. It is not necessary that you reveal the secrets of your signature dishes; you can get started with a simple appetizer people might love. Whatever might be your choice, your audience is sure to receive it with due appreciation.
Post Customer Reviews
Sharing some highly creative customer reviews on your Facebook page is an easy way to enhance your online visibility. Genuine reviews also help build trust and enhance your brand image.
Share Creative Videos
Creative Facebook videos are known to garner amazing number of views every day. Post videos where your chefs are seen in action. Use videos ingeniously to promote your events. Videos are a great way to engage people with your business in interesting and mutually productive ways.
Take Away
Review the creative Facebook marketing ideas discussed above, and decide which ones align with the needs of your audience and your preferences. Your journey on social media need not be a solo walk. Partner with a reliable and dedicated restaurant SEO company that can implement many of the ideas we discussed above. They can spearhead a successful digital marketing campaign for your business in a way generating more traffic, sales and growth all the way.