As a matter of fact, most site owners do not understand that SEO is verily an integral part of website building. Therefore, they frequent the SEO experts much later after the entire website has been constructed. SEO when done independently from the site construction work might not give the results needed as much as it could have if accomplished while the site was designed and launched. SEO refers to a comprehensive set of tasks covering several aspects of a website and a thoroughly conceived and executed SEO will need to work on every aspect of a given website and therefore it amounts to either totally reworking on the site or compromising on some elements that we might not be able to attend to since the job was already done. Either start SEO initiatives right from the start of your site building project or find a firm with SEO capabilities to design your website letting them know your preferences.

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Quite a many site experts have been voicing their concern regarding the increased vulnerability found in the All in One SEO Pack WordPress Plugin. This is a sure alarm signal for those who are depending on the most popular All In One SEO Plugin and have not updated to version 2.1.6 or above over the last month. If you belong to this segment, then you must wake up and immediately do something about it. The SEO plugin has a number of vulnerabilities that can allow hackers to modify or add some SEO parameters that can lead to severe penalties with the SEO rankings. In addition, the hackers can also easily choose to make use of the code to enter a highly malicious javascript code within the admin’s control panel. The team that has made the All in One SEO pack has released the new 2.1.6 version that has the capabilities to address these vulnerabilities.

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Google has decided to fully remove the alluring authorship photos that you would have seen within the search results. In announcing this change, Google’s John Mueller stated that this measure from Google is a part of its mission to clean up the visual design of the company’s search results. The company is now bent upon bringing about an enhanced mobile experience and a design that is consistent across several devices. The present move is aimed at simplifying the way authorship is shown in mobile and desktop search results. While the profile photo and circle counts are removed now, Google has confirmed that the click through behavior with the less crowded design is however similar to the previous one.

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Google’s Matt Cutts has stated that the company’s spam team has been actively engaged in enhancing communications with the site owners who have faced reconsideration request rejections. The notices issued to them seem to have been given a sort of personal touch in a way clearly stating the reasons why the reconsideration request was rejected. These notices do carry a good amount of useful inputs from the reviewer section. You will be able to see such additional data popping up from time to time to guide you with the necessary course of action. At the same time, all the rejection notices do not carry such detailed inputs. This initiative by Google is a welcome change that attests the company’s concern on educating the sites with the ways to avoid falling prey to penalties.

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Sites engaged in redirecting the mobile URLs to their homepage will need to rethink revising their strategies since Google has taken a tough stand to penalize those found doing so. Google’s stand in this regard has been clearly explained by the company’s penalty expert Casey Markee. He has indicated that if the sites are depending on mobile-only redirects that guide an original URL just to the home page, they may eventually be penalized. As of now Google is only including a note in the search results. Once Google implements the recent decision in full swing, it shall certainly affect the click through rates of your site. Therefore, it is high time for the site owners to reconsider their stand and do the needful to rectify the strategy as required.

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