12/02/2019
In an SEO relationship, it is essential to strike a deal that works as a win-win situation for both the business owner and the SEO provider. Read More →
Category Archives: Seo
11/20/2019
The year is coming to a close. But before you pack off your clothes and head out for a vacation, it makes sense to utilize the remaining part of this year and initial months in the New Year to focus on SEO activities that will improve the rankings of your client’s website. Read More →
08/19/2019
White label SEO is a money-spinner for digital marketing agencies. Statistics reveal that a sizeable portion of the annual revenue of most agencies comes from the sale of SEO services. Read More →
07/17/2019
Consumer behaviour has undergone a radical change, especially since the time consumers started searching for a product or a service on Google.
Looking at this pattern, Google coined the term “Zero Moment of Truth” in 2011 to earmark this point in the consumer’s journey, when a person has become aware of a product or a service from any source, and is carrying out more research on it, in order to arrive at a considered decision. Read More →
12/06/2018
Today SEO experts rely on user experience to optimize website rankings.
UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t. Read More →