As against popular practice and belief, there is no need to get anxious every time when there is a new update. There are some proven ways to protect ourselves from updates and they really work letting you stay at peace. In the first place, panicking and overcorrecting is not a good idea. Often the mistakes are perceived as existing whereas they are really not. Therefore, you might go an extra mile to overdo the correction which might actually flop letting you slip from the goal.This is a common experience faced by webmasters during algorithm updates. We know how a number of webmasters get penalized for making use of the same anchor text several times in their inbound links. Knowing this, you might over correct to ensure every single inbound link by replacing the existing text with a different text. Thinking that Panda penalized you for stuffing your site with keywords, you might venture to remove even the trace of the keyword from your site. These efforts do not follow a proper thought. So read on.

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In a recent keynote address delivered at the SMX West Q&A session held at San Jose between March 11 – 13, 2014, Amit Singhal, Senior VP and Software Engineer at Google talked about predictive technology used in Google Now http://www.google.com/landing/now/ and how it would impact the future of search and internet.

Singhal explained that Google Now was built for mobile devices and keeping in mind the needs of mobile users because future growth of search and internet was to come from these segments. As a matter of fact Hummingbird was also introduced by Google keeping in mind the future of the mobile platform and that a humane approach was required towards search that was organic and based on human thought process rather than based on algorithmic calculations.

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