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The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search.
Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages searcher click on, new research has shown that focusing on topics first and then picking keywords is a better SEO strategy for two main reasons: Read More →
Ecommerce sites can be successful if they avoid the pitfalls that other Ecommerce businesses have gone through and focus only on increasing online sales. Since many Ecommerce businesses have made mistakes in the past, it is a good idea to list these mistakes so that they can be avoided in future. Read More →
Finding new customers is the biggest challenge every entrepreneur faces today. In addition, the other challenges include retaining the existing customers, keeping pace with the technology, and satisfying the customer expectations. To do all this, managing time effectively is the key. No worries, here are four recent trends in the world of SMB that can come to your rescue. Read More →
Product pages are highly important in the world of ecommerce to generate more sales and make more profits. We do come across a lot of marketers who earn a huge sum of money by selling shortcuts to earning money on the internet. Due to this, a number of ecommerce store owners are made to believe that there exist some shortcuts to optimizing their product page. Some site owners are found to just copy and paste the product descriptions found on other sites for the similar pages as it can give them quick results. Know that such short cut is often dangerous as it can adversely affect the SEO of such product pages. Hence it is important for you to implement the following options to optimize your product pages instead of resorting to unhealthy shortcuts to the process. Read More →
Online shopping is fast exploding. Retailers are trying very hard than ever before to grab the attention of the customers in the online market place. If you are unable to spend on ads, never worry. Here are some proven ways to drive more traffic to your site than buying ads. Read More →
