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Category Archives: Digital Marketing

Top 5 Reasons to Choose us as your SEO Partner

Expert admin Link building

The phenomenal progress of search engines means that the link building is getting tougher than before. If the right links are not built for the future, your website is at the risk of being penalized for not updating the algorithms and as a consequence, you shall lose rankings for which you have invested an immense amount of time. Read More →

Why Businesses Must Have Dedicated In-house SEO Expert

SEO is the soul of every website and therefore the most crucial task in front of every business owning a site. Without optimizing your site for the search engines, you are losing out your business to your competitors. SEO experts need to be highly knowledgeable and have to work with several departments in a coordinated way including site development, analytics, social media, infrastructure, and web development domains. Read More →

What Are Some PPC Best Practices?When you are depending on PPC, it means you are on the job all the time so that you get the desired results. Here are some best practices that shall enhance the results you experience.

Gain inputs from your experience

Reflect on how you journeyed in the past. Gather the keywords, ad copy and the promotions that worked the best in driving more traffic and bringing about more conversion rates. Ascertain how much your ROI was. The inputs you gain from this exercise shall pave the road for you to travel henceforth. Linking Google Analytics and AdWords together is a good idea as Google Analytics is the perfect tools to ascertain the behavior of the visitors to your site. Read More →

How do you choose the right keywords for SEO?Choosing the right SEO keywords can be a tough job. This is in fact at the heart of the SEO mission. Most successful keywords are just two to four word phrases that can effectively convey the theme of the message or topic. The keyword phrase has the crucial task of occupying a considerable portion of the headline and metaline and thereby decides the effectiveness of your promotion campaign. Here are a few tips to choose the right keyword. Read More →

How Small Businesses Can Improve SEO for their ventures?

SEO is a highly challenging task that requires a comprehensive approach from different angles. However, there are some incredibly easy things that small business owners can do towards their SEO initiatives without spending a pie.

Be realistic with your expectations

Know what you can expect and what you cannot from your mission. Giant competitors move with huge budgets and therefore it is natural that you are not going to rank number one for your main keyword. Therefore you can aim for specific keywords instead of the general and high end keywords. Read More →