For years people in the SEO world have been following a myth that Google gives an “Authority” score to a website.
SEO webmasters have always followed the golden rule that Google ranks websites based on certain parameters and based on how a website actually ranks on these parameters, it assigns an “Authority” score to the website. Read More →
Today the eCommerce industry is growing at a tremendous pace. The global volume of sales touched USD 2.86 trillion in 2018, as against USD 2.43 trillion in the previous year. Read More →
Today SEO experts rely on user experience to optimize website rankings.
UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t. Read More →
Web designers are a community of folks that is hard-working. Why? Because they spend time not only to create awesome looking websites, but are always on the lookout to find new clients. Read More →
The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search.
Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages searcher click on, new research has shown that focusing on topics first and then picking keywords is a better SEO strategy for two main reasons: Read More →
