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Category Archives: Digital Marketing

Prepare Yourself For Advanced SEO Trends in 2017

SEO is a fast evolving domain in the IT industry. What was relevant and effective yesterday as a proven SEO strategy no more holds good today. Therefore SEO is something on which the businesses need to keep a constant watch and update their strategies and practices in tune with the evolving trends to stay successful. Over the recent past, there have been a large number of developments in the SEO arena which are worthy discussing to catch up with what is missing in our strategies. Most importantly, the algorithms evolved by Google from time to time keeps the site owners on their toes with a lot of upcoming developments and changes demanding them to keep pace with. Here are some impending changes you Search Engine Optimization Experts expect over the coming months. Read More →

Top 5 Reasons to Choose us as your SEO Partner

Expert admin Link building

The phenomenal progress of search engines means that the link building is getting tougher than before. If the right links are not built for the future, your website is at the risk of being penalized for not updating the algorithms and as a consequence, you shall lose rankings for which you have invested an immense amount of time. Read More →

Why Businesses Must Have Dedicated In-house SEO Expert

SEO is the soul of every website and therefore the most crucial task in front of every business owning a site. Without optimizing your site for the search engines, you are losing out your business to your competitors. SEO experts need to be highly knowledgeable and have to work with several departments in a coordinated way including site development, analytics, social media, infrastructure, and web development domains. Read More →

What Are Some PPC Best Practices?When you are depending on PPC, it means you are on the job all the time so that you get the desired results. Here are some best practices that shall enhance the results you experience.

Gain inputs from your experience

Reflect on how you journeyed in the past. Gather the keywords, ad copy and the promotions that worked the best in driving more traffic and bringing about more conversion rates. Ascertain how much your ROI was. The inputs you gain from this exercise shall pave the road for you to travel henceforth. Linking Google Analytics and AdWords together is a good idea as Google Analytics is the perfect tools to ascertain the behavior of the visitors to your site. Read More →

How do you choose the right keywords for SEO?Choosing the right SEO keywords can be a tough job. This is in fact at the heart of the SEO mission. Most successful keywords are just two to four word phrases that can effectively convey the theme of the message or topic. The keyword phrase has the crucial task of occupying a considerable portion of the headline and metaline and thereby decides the effectiveness of your promotion campaign. Here are a few tips to choose the right keyword. Read More →