When you are depending on PPC, it means you are on the job all the time so that you get the desired results. Here are some best practices that shall enhance the results you experience.

Gain inputs from your experience

Reflect on how you journeyed in the past. Gather the keywords, ad copy and the promotions that worked the best in driving more traffic and bringing about more conversion rates. Ascertain how much your ROI was. The inputs you gain from this exercise shall pave the road for you to travel henceforth. Linking Google Analytics and AdWords together is a good idea as Google Analytics is the perfect tools to ascertain the behavior of the visitors to your site. Read More →