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Have you ever given it a thought that if you are redesigning your website, then what are the factors that you need to keep in mind? Or what are the elements related to SEO, that you need to have on the new website? These are very important questions and in this blog we will talk about these points in detail: Read More →
Small businesses do not give Link Building the due importance it deserves. Link Building and SEO are considered as activities that are secondary and can be done away with. This is partly due to the fact that Link Building is viewed as an activity that is complex and can only be done by experts. Some believe that it is associated with content marketing.
For enterprises looking to optimize their online presence, it is essential to engage an SEO agency that is not only experienced in its work, but also has an excellent set of references – one that not only has a well rounded approach to SEO, but also one that can provide measurable business value. Although this might seem to be an easy and straightforward activity, it requires a tremendous amount of knowledge, research and understanding of the SEO function, in order to arrive at a correct choice of an SEO agency.
An SEO agency should be chosen, keeping in mind a long term perspective and a healthy ROI. A careful assessment should be done of the strengths and capabilities of an SEO agency and only after weighing the pros and cons of each agency, should a selection be made. Read More →
2014 was an eventful year in the SEO world as significant updates were made by Google in its search engine algorithm in this year. It is a best practice to keep a tab on the dates when Google makes the updates for two reasons – Firstly, because Google owns 67% of the market share and secondly, because it helps to explain the reasons for the change in rankings of pages, organic website traffic and SEO. Some of the updates made in 2014 were as follows:
As before, Google is taking steps to roll out new updates to Panda and Penguin that are expected to target those sites that have poor quality content and spammy links. It is expected that both updates will carry penalties for violators and so it is a prudent step to review your content strategy to ward off any risks of penalties from Google.
Panda has been consistent in its objective to ensure that quality content is given a high rank that it deserves and bad sites with bad quality content are punished by way of lower rankings in SERPs. Earlier on, until Panda made its first appearance website, webmasters were having a good time because they were using content farms not only to automate the process of content creation but also to create large volume of content. Both these factors had resulted in an unfair advantage being enjoyed by webmasters that artificially boosted their SERPs. So far the Panda updates have reasonably helped in penalizing sites that have bad content and we can see that the updates are now becoming more like slight adjustments that though impactful still serve their objective.
