Using Google’s analytical tool to gain insights on the performance of your website is a great idea for businesses and marketers. However, know that technology is continuously evolving. The newer versions of platforms come with added features and functions that can widen the scope of their usefulness. If you are using the earlier versions of Google Analytics, TechindiaSoftware says it is time to switch your account to Google Analytics 4 (GA4). Read More →

Google’s next generation analytics platform Google Analytics 4 or GA4 is already making a major shift in data collection, storing and filtering strategies. In this post by TechindiaSoftware, you will learn the basics of GA4 and what is assures businesses and marketers. You will also understand how to adopt this new analytics platform. Read More →