Gain inputs from your experience
Reflect on how you journeyed in the past. Gather the keywords, ad copy and the promotions that worked the best in driving more traffic and bringing about more conversion rates. Ascertain how much your ROI was. The inputs you gain from this exercise shall pave the road for you to travel henceforth. Linking Google Analytics and AdWords together is a good idea as Google Analytics is the perfect tools to ascertain the behavior of the visitors to your site.
Plan the right strategies
The date you have gathered must now help you to move ahead with your strategy planning. Plan what promotions, offerings and messages you will be sending to the customers this holiday season. You need to plan in advance before the festive season sales begins to be able to be noticed before your competitors are noticed. For this to kick start, you should have done research on targeted keywords and negative keywords.
Prepare the schedule considering the key dates
While some customers act in advance to the festival times, some do act a bit later. Therefore your PPC must be scheduled around the key dates. In this regard, Think With Google link info-graphic can help evolve a planning schedule centered around the key dates of the festive season.
Be prepared to raise your budget
Around the time of the festival season, the traffic is bound to increase manifold and therefore you must be prepared now to raise your budget adequately. In this regard, reflect on the last year’s data and review the traffic and costs. Though it might not repeat the same during this year, you can certainly make use of it to do the budgeting. Google’s Bid Simulator tool can also help you in this regard.
Add a festive touch to your copy
You must always have a copy that will reflect the spirit and mood of the festive times in front of you. Make use of the right kind of descriptive words and promotions that adequately describe the campaign. This can reach a wider audience. Since a copy can take as much as 48 hours to go live, it is important that you are act well in advance to change the copy.
Increase the focus on mobile
Implement the right mobile strategy. Researches show consumers spend over 15 hours on mobile sites and apps to do the research. Mobiles play a significant role in the online traffic. Therefore you should allot a sizeable percentage of your budget into the mobile Adwords tools. You need to concentrate on setting mobile bid adjustments, customizing your advertisements to attract mobile users, creating an optimized mobile landing page, creating mobile specific content and using app promotion tools.
Evolve the right extensions and product listings
Extensions can make your ad highly useful and interactive. You can depend on them to share information in myriad ways. Since extensions are the most crucial components of PPC campaigns, you can explore the extensions like Sitelink Extensions, Call Extensions, Location Extensions and Review Extensions. Create a Google Merchant Center account and enable product listing.
Automate important tasks
Take the support of Google AdWords and Bing Ads to prepare the campaign well in advance. Automate the tasks like pausing the low-performing ads and keywords, changing keywords, increasing keyword bids and rescheduling the ads depending on the dates of some events. At the same time, you need to monitor the campaign and run it meticulously for best results.
Broaden your domain
Though you have some successful products, it is prudential to use your space to make the effective use of the ad space to display an array of products, include call to action buttons and promote gift guides. This can increase your revenue.
In all your PPC initiatives, the properly chosen pay per click services India can provide the best support you can hope for.