Today SEO experts rely on user experience to optimize website rankings.
UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t.
As a thumb rule, SEO experts need to align a few UX practices with their SEO efforts and these are:
Keywords need to be chosen carefully as they impact everything from web design to site messaging to navigation to content of the site.
This should be native to the language that is used in the industry.
Keywords and phrases should be chosen to reflect what the searchers want.
Entice the click
Search listing should be written in a language that encourages searchers to click on a website and simple bland language should be avoided.
These should be written with keywords that are most likely to get a searcher’s attention.
The page URL and breadcrumb trail must add value to the searcher’s intent.
These should be written in a way so that searchers find them relevant and want to click the link.
Keep the Scent
SEO experts must ensure that searchers find the content on a website for which they had come on the website.
There should be an appropriate logo and a tagline that best describes the website.
They are also called as H1 tags. SEO experts must ensure that searchers find relevant content in H1 tag as per what they are looking.
Products and services should not be hidden under a “shop”. Rather they should be displayed in the navigation and grouped into relevant headings.
Content should be created using keywords and should have links that direct searchers to more information.
Calls to action
Must have primary and secondary goals in order to keep the visitor engaged.
Site should be lightning fast and pages should be fast to load.
Images should be saved in the best format and made lighter. Compression tools can help here.
Code should be kept lean and clean.
SEO experts should propose using dedicated servers instead of using shared servers.
Always be testing
SEO experts must ensure that whatever can be tested, it should be tested.