The first batch of Facebook’s open graph apps feature about 60 apps offered by vendors including Pinterest, LivingSocial, UrbanSpoon, TripAdvisor, and Runkeeper. These are invaluable tools for developers to evolve highly innovative apps to enable people add up anything they like to their timelines. Application stories will be displayed in three places in the users’ Timeline. At the end of every section of Timeline, Facebook displays the summaries of the entire gamut of the user’s app activity done in a given month. With all the fanfare sported by the developers and users, the company has but said it wants to keep the app casual for the time being.
You might already be familiar with a suite of apps for “read,” “watch,” and “listen” like Spotify, Hulu, and the Washington Post. These apps are already found popularly on the Facebook. These new and highly enhanced Open Graph apps permit third-party developers evolve ‘frictionless’ apps. The underline is that they are designed to automatically share users’ engagement with various Facebook apps once the user gives the permission. The arrangement works like this. This feature allows the friends of the users join on the shared activities. For example, if a user listens to a song on Spotify that is viewed by a friend in the newsfeed or ticker, then they can instantly start listening to the same song with just one click.
These highly interesting features offer a wide range of opportunities for developers and marketers besides the large number of apps created on Facebook. The automatic story sharing capabilities facilitate a highly extended reach for your apps if your stories are shared with users’ friends. Earlier there was only one option just to ‘like’ or comment on the story, while now you can get to know whatever they do whether strolling, eating, listening, cooking or exercising.
It is essential for marketers to bank on some resources to be able to develop some creative and customized apps on the Open Graph capabilities.
Content Library App can help create a Facebook app that will function like a content library. This feature will be highly useful for those looking forward to evolve quality content on versatile range of topics. Your friends can view the downloaded activities by other users and can then download your incredible content. The other innovative ways of using the capabilities of this app include promoting products through free product trial; apps to share the customer testimonials; apps to monitor and share customers’ results and achievements and so on.
Businesses can creatively make use of Facebook’s Open Graph app in a number of ways to achieve a versatile range of business promotion activities. Therefore, these apps should be embraced by marketers all over the globe. The implication is a wider reach for your content and brand in addition to a good number of Facebook generated leads.