What is Search Engine Optimization?

Search engines made their way into the internet technology in the middle of 1990s. Once a search query is typed in the search box of the browser, search engines swiftly crawl through the websites in their database and index them instantly based on the keywords in their content to be displayed in the search results. The more the number of keywords in the content of sites, the higher were their rankings in the search results. At some point, someone discovered that some changes carried out in the pages will get them ranked high. SEO refers to the set of techniques implemented aiming at increasing the page rankings in the search engine results.

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The first batch of Facebook’s open graph apps feature about 60 apps offered by vendors including Pinterest, LivingSocial, UrbanSpoon, TripAdvisor, and Runkeeper. These are invaluable tools for developers to evolve highly innovative apps to enable people add up anything they like to their timelines. Application stories will be displayed in three places in the users’ Timeline. At the end of every section of Timeline, Facebook displays the summaries of the entire gamut of the user’s app activity done in a given month. With all the fanfare sported by the developers and users, the company has but said it wants to keep the app casual for the time being.

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If your business targets international customers, then you would have surely tried out multiple social media accounts on every social network you would have come across. This could have a painful experience, but the recently launched Facebook’s Global Pages can significantly offer a better and personalized experience for brands and their customers worldwide.

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Increasing numbers of sites are affected by Penguin or Google Link penalties. Such sites require pruning of links that belong to Spam blog or “splog” type. Some of these splog blogs might apparently look alright during the first sight. However, you need to beware them. There are some easy ways to identify splog blogs. The first thing you need to notice in approaching splog blogs is this. While attempting link pruning on a site that has been affected by a Penguin update, you need to be really aggressive. For instance, the fact that you have some hesitation regarding how a link or post initially appears, then you must deem it as your prime pruning target. You can follow some useful guidelines while dealing with suspected splog posts. These guidelines are given by link pruning experts and can work on the majority of cases.

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Since its much fancied launch, Google+ has pulled in about 540 million active users per month and has now been ranked the second highest popular social media network on the internet. There is a sure advantage of making this platform a part of marketing strategy since this can significantly impact on search and the range of other Google products.

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