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Since its much fancied launch, Google+ has pulled in about 540 million active users per month and has now been ranked the second highest popular social media network on the internet. There is a sure advantage of making this platform a part of marketing strategy since this can significantly impact on search and the range of other Google products.
If you have observed SEO industry closely for the past 10 years, there have been numerous changes that have kept the webmasters on their toes so as to keep abreast with the changes that Google incorporate in its algorithm. However, nothing has worried these site owners more than the updates that were made in the past 2-3 years. With these updates, the SEO industry has turned upside down. The whole practice of off-page SEO is almost gone. Google has started giving more importance to on-page practices and the overall quality of the website.
A lot of website owners face this problem where they come to notice that the title tags are being rewritten or modified by Google itself. Sometimes, Google tends to ignore the title tags given by the webmaster altogether and picks some random text from the pages.
This usually happens when Google thinks that the title tags are too short or are not related to the content of the page for which they are given. This might happen if the webmaster has given repeated title tags for different pages. Of course, this is a bad practice.
In a recent keynote address delivered at the SMX West Q&A session held at San Jose between March 11 – 13, 2014, Amit Singhal, Senior VP and Software Engineer at Google talked about predictive technology used in Google Now http://www.google.com/landing/now/ and how it would impact the future of search and internet.
Singhal explained that Google Now was built for mobile devices and keeping in mind the needs of mobile users because future growth of search and internet was to come from these segments. As a matter of fact Hummingbird was also introduced by Google keeping in mind the future of the mobile platform and that a humane approach was required towards search that was organic and based on human thought process rather than based on algorithmic calculations.
In a video on Google Webmaster, Matt Cutts recently answered a question on how many links a page should have and whether there was any limit attached to it.
As per Matt Cutts, the earlier guidelines implied that if a page was about 100k or 101K in length it might have 100 links in it and so it was believed that anything beyond this will be considered as spammy and irrelevant. Marketers took note of this fact and started taking advantage of this rule and would ensure that the number of links was kept lower than 102. However this is not the case anymore, as Google now gives more emphasis on the overall content that appears on a site and how users benefit from this content than to the number of links appearing on a page.
