Optimizing websites for enhanced mobile experience is a growing concern among businesses owing to the immensely increasing use of mobiles for net browsing. Statistics have brought to light that more than 1.75 billion users are using smart phones. Therefore, optimizing your website for mobile is a crucial step to get the maximum out of your spending on marketing initiatives. Most professionals do not support creating a mobile version of your website. Rather, they suggest going in for a new site totally independent from your desktop site, exclusively targeting mobile users. Some of the most useful and essential components of mobile websites are worth noting here.
Understand that mobile devices are small. It is rather not that easy to navigate a website on a tiny device. Websites must be designed in such a way that users can instantly get what they look for. Providing a search box that can retrieve only the relevant results can enhance your website’s mobile experience. On the top of your mobile website, display highly conspicuous and clear call to actions. In this way, you can let the users instantly land on what they are keen to get.
It really pays to understand what your customers will actually need. While creating your website, you must be able to cater to their requirements. Users will never be happy with pages that are cluttered with irrelevant and unnecessary content. If the navigation experience is complex, most users will right away bounce from your site. Google mobile playbook has revealed that not less than 48% of searches attempted through mobiles result in calling the business while over 28% of it actually make purchases. Therefore, it is very important to display the phone number featuring a click to call function. Majority of mobile users are interested in knowing local information and therefore it is useful to add your business’s closest physical location.
Sites selling products online must understand the importance of creating a highly encouraging first impression to mobile users. Present the users with small screen dimensions of your products enabling them find what them want instantly without much searching. Implementing highly detailed and efficient filters is a sure way to strike a positive difference in the site experience. Be open to receive ideas from the experience of other businesses. As well it is also highly useful to get to know what businesses in the other industries are doing. If you come across any unique idea, it is worth getting it work for your site too.
Quite popularly people feel responsible website is a panacea for most challenges in promoting a website. Surprisingly, this is not always true. For instance, responsive web design might let you enjoy a nice looking website, but it cannot always ensure an optimum mobile experience. The best approach would be to have an entirely independent mobile compatible site URL and evolve something fully different for smart phone users. In this way, you can easily customize what you give mobile users in the form of customized text, call to action, site menu and a lot many things you deem appropriate to their needs. Also, it is necessary to optimize your mobile website on a continuous basis in addition to integrating the mobile traffic with other useful activities both online and offline.