Today SEO experts rely on user experience to optimize website rankings.
UX optimization focuses on the visitor and seeks to understand user behavior and patterns influencing it. This data forms the basis on which search algorithms get tweaked in order to give visitors more of what they want and less of what they don’t. Read More →
The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search.
Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages searcher click on, new research has shown that focusing on topics first and then picking keywords is a better SEO strategy for two main reasons: Read More →
The downsides to most SEO audits are that they are too technical and they need weeks to complete. Here is a simplified, but effective ecommerce SEO audit process that can take only a few hours of yours and you need not be a computer science graduate to follow it up all through. Read More →
Finding new customers is the biggest challenge every entrepreneur faces today. In addition, the other challenges include retaining the existing customers, keeping pace with the technology, and satisfying the customer expectations. To do all this, managing time effectively is the key. No worries, here are four recent trends in the world of SMB that can come to your rescue. Read More →
Sometimes, your link building agency can do more harm to your site than good. Some SEO companies implement risky and shady techniques to play with the search engines and find their way to the top of the search engine results. If these wrong practices are caught by the search engines, they will resort to taking manual action on the given website. Here are a few ways to appear clean and avoid Google Penalties. Read More →
