For your eCommerce startup, becoming visible online and driving traffic to your online store are crucial elements for success. Among the two different approaches to boost sales and drive profits, paid advertising enables a quick boost, while engine optimization (SEO) provides a sustainable route to attracting organic traffic and increasing sales over the long run. Ecommerce SEO is not just about Meta tags and keywords; it is a comprehensive approach that can help transform every aspect of your business website. Here is an exclusive overview of ecommerce SEO, which startups will find very useful while trying to create a solid foundation to grow their prospects.

Keyword Research: The Foundation of SEO

Before discussing on-page and technical SEO, it is necessary to understand what keywords your potential customers are using to search for products that you are offering. The different types of keywords you must learn about are seed keywords and long tail keywords. Also analyzing the keywords for which your competitors are ranking for will help bridge any gaps in this process. It is crucial to focus on keywords that align with the search intent of the potential buyers of your products. This will help you know what information they are looking for; comparing between products and if they are ready to make a purchase.  Tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest help understand search volume and competition in a better way.

Optimize Your Site Architecture

A well-organized site architecture is necessary to ensure a great user experience. It can also make it easy for the search engines to crawl and index your pages. Flat structure, logical categories, and internal linking are three factors that can help improve the page authority and enhance the crawlability of your website.

Optimize Product Pages for SEO

Understand that your product pages are the heart of your eCommerce store. Optimizing your product pages is a crucial step you must ensure to attract more customers and search engines. Ensure that the descriptions you write are original, detailed and optimized. Never give room for duplicate content which shall hurt your rankings. Compelling title tags, engaging Meta descriptions and high quality images can help in SEO. Also, compress the quality images wherever necessary to minimize the load times. Use your primary keyword in the title tag and keep it under 60 characters. Your Meta descriptions must be engaging, and concise, good enough to encourage a call to action. Incorporating user ratings and reviews will help boost up conversion rates by building customer trust.

Technical SEO: Ensuring a Solid Foundation

In ensuring that the search engines can crawl, index, and rank your website effectively, technical SEO can play a big role. The aspects to take care as part of technical SEO are mobile optimization page speed, SSL certificate, XML site map, Robots.txt file, and canonical tags. An accomplished ecommerce SEO company India can do a good job in improving all these aspects and improving your site ranking in an organic way.

Create High-Quality Content for Your Audience

Content is key for SEO. Nevertheless, you must ensure that your content provides real value to your audience. Some ways in which you can create content that ranks well are blogging, incorporating tutorials and buyer’s guides, and uploading some video content. All these aspects will significantly help enhance customer engagement, drive more traffic and enhance your search engine ranking.

Build High-Quality Backlinks

Backlinks created from reputable sites can send powerful signal to search engines regarding the trustworthiness and authoritativeness of your site. There are some proven ways to build a strong backlink profile including guest posting, influencer outreach, and content marketing. When you create sharable content like info-graphics or data-rich articles to which others might link to, you can successfully create high quality back links.

Leverage Local SEO Strategies

If your eCommerce business has a local or regional aspect, local SEO can be highly effective. Strategies like claiming your Google My Business profile and optimizing it with your business details, images, customer reviews, and keywords, local citation, and location based keywords can help in solidifying your local presence.

Implement Schema Markup

Schema markup helps in making your search engines understand your site’s content in a better way. It will help enhance your listings appear in search results with rich snippets. The areas where scheme markup can give you great results are Product Schema, Breadcrumb Schema, and Review Schema.

Monitor and Measure SEO Performance

It is important to understand that SEO is not a one-time effort, but a continuous process that requires an in-depth monitoring on the move and make adjustments all the way as necessary. Some useful tools to support you in this process are Google Analytics and Google Search Console. To track keyword rankings and analyze traffic sources, you can use third party tools. Your continuous effort to monitor, measure and improve the performance of your SEO process will help better the results in a significant way.

Take Away

Building a successful eCommerce business takes a considerable time and effort. However, once you lay a solid foundation for SEO, you will be able to achieve sustainable growth and generate a steady flow of organic traffic. In this mission, a reliable ecommerce SEO company India can provide you proven support and help generate sustainable results.