Every eCommerce store owner must understand a few things regarding the kind of business he is into. Online marketing or digital marketing is a fast evolving concept with a large number of online stores proliferating. Unlike the physical stores where the location and infrastructure shall help attract customers, the paradigms that work for eCommerce stores are entirely different. For the success of your eCommerce business, you need to focus mainly on the performance of your website. Researches show that a slow loading website can put off the modern age customers and for every second that your site delays to load, it is estimated that you lose 7% of your business. It is vital to discuss the aspects that will get your eCommerce store perform well to stand the tough competition around and grab a good share of the customers.