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Ecommerce websites undergo redesign to maintain brand relevance, improve user experience and keep pace with evolving web standards. In a redesign project, it is important for SEO professionals and developers to maintain communication. SEO professionals must follow the following checklist … Read More →

The SEO industry has matured from having a keyword-focused approach to a topic-driven model as search engines now rely more on semantic search. Although bolded exact match keywords in titles and meta descriptions are factors that still decide which pages … Read More →

Ecommerce sites can be successful if they avoid the pitfalls that other Ecommerce businesses have gone through and focus only on increasing online sales. Since many Ecommerce businesses have made mistakes in the past, it is a good idea to … Read More →

In the eyes of customers, small businesses and start-ups do not enjoy the same brand image as that of the big players. These big players are in a position to attract more customers in a better way and also ensure … Read More →

The downsides to most SEO audits are that they are too technical and they need weeks to complete. Here is a simplified, but effective ecommerce SEO audit process that can take only a few hours of yours and you need … Read More →

Finding new customers is the biggest challenge every entrepreneur faces today. In addition, the other challenges include retaining the existing customers, keeping pace with the technology, and satisfying the customer expectations. To do all this, managing time effectively is the … Read More →

Attending to a site owner’s recent query, Google’s John Muller said extreme ranking fluctuations are quite normal on Google when a new content is published on the site. In some cases, this fluctuation can occur for up to one or … Read More →

Sometimes, your link building agency can do more harm to your site than good. Some SEO companies implement risky and shady techniques to play with the search engines and find their way to the top of the search engine results. … Read More →

Product pages are highly important in the world of ecommerce to generate more sales and make more profits. We do come across a lot of marketers who earn a huge sum of money by selling shortcuts to earning money on … Read More →

Keyword cannibalization is the condition that results when a single website targets the same keyword unintentionally across multiple pages or blogs. The effects of keyword cannibalization can be unwelcoming as it can make an unimportant page rank over an important … Read More →

In a recent move, Google has officially announced the roll out of mobile first indexing. Though Google has been actually working in these lines for quite some time even before this announcement, this official announcement comes as the leading Search … Read More →

Online shopping is fast exploding. Retailers are trying very hard than ever before to grab the attention of the customers in the online market place. If you are unable to spend on ads, never worry. Here are some proven ways … Read More →