Industry experts have revealed that Ecommerce SEO for product pages can generate more than 95% of sales. Given this, optimizing the product page is crucial to gain more search traffic. Here are the expert tips to get the most out of your Ecommerce SEO.
Approach the keyword research rightly
The product page content has to take into account how customers search for the given product. Find out the search terms that yield the most traffic, based on the relevancy, competition and search volume, decide the strongest keywords and phrases for your product.
Go for descriptive product name
Most buyers order for the products just by seeing the title and nothing more. It is important to ascertain how your CMS makes use of your product name and displays it. Integrate the strongest key terms into a highly descriptive product name.
Enhance the quality of product descriptions
Imagine what your customers will look for in the product descriptions including key features and specifications, popular keywords, model numbers, brands, bullet points and others. Make the product description unique and never copy from somewhere to avoid duplicate content.
Work on page titles
Among the crucial ranking factors for SEO, page titles are very important. They can also help enhance the click through rates. The keywords should be like your product name. Make the title of each page unique. Do not repeat the same keywords. Use brand names.
Ensure all the products have unique meta-descriptions
Though the keywords in the meta description will not affect your ranking, know that unique offerings ensure more clicks. To get a good meta description, use product name as the keyword, use the unique selling points of your brand, input price and other characters to stand out.
Enhance the product URLs
To positively impact the search engine rankings, get clean and key-word friendly product URLs. Construct the product page URLs in a user-friendly manner. Keep them short and similar to the product name. You might not need dates, category or products in the URL.
Focus on headings
Break your content into formatted headings and subheadings. Headings are not only great for users, they also help in SEO. Include keywords, synonyms and related terms in the headings and wrap the headers in heading tags.
Consolidate similar products
If you will have similar products across the store, combine them into one strong product page featuring the product info of all the products, their descriptions, user reviews, images, links and social shares. This kind of product page will rank number one on Google.
Create good internal links
Internal links work well for SEO and are useful to spread link flow or link equality across the site in a relevant manner. Some of the far reaching advantages of internal links are helping Google decide what is important on your site, improve accessibility and page indexing. Internal links also help in enhancing the context reinforcing.
Invest in product reviews
Product reviews submitted by the users is considered as a gold mine for SEO. They can add a relevant, unique and highly helpful content to the product page that will in turn boost up the search traffic. Also, customer generated content can build customer trust and boost revenue.
Work on images and videos
The unique text can be adequately complimented with quality images of your products and videos that can significantly boost up the traffic and sales. Studies show that over 67 percent of the users look for high quality images before making a decision. Also never forget to optimize the images with a descriptive image file name and alt tag. Also make use of descriptive keywords in image file names and separate them with dashes. Create an imager alt tag similar to the product name.