Most people are not aware that they are not using their LinkedIN as effectively as they could. LinkedIn’s IPO has doubled the valuation of the company on the very first day of its trading. The social media’s 102 million users spread across 200 countries have made the site the premier social networking tool on the internet. Business professionals can make the best use of this medium to evolve their marketing strategies. LinkedIN has also established itself as a highly valuable reputation management tool rendering itself as an invaluable business card that you can bank on to promote your business. The following six strategies are sure ways to drive more traffic and find new businesses for the enhanced and larger LinkedIn.
One of the huge networking opportunities consists in seeking and receiving recommendations from the past and present LinkedIn clients. Profiles carrying recommendations are a big business opportunity. One of the biggest advantages of LinkedIn is mutually rewarding each other by giving and accepting references. You should not be however afraid to follow their ways while reviewing your list of connections.
Participating in LinkedIn groups is highly rewarding. This will be an eye opener for you to decide on the promo activities you will resort to in future. LinkedIn provides access to the largest number of groups you can find across Google, Digg, Twitter and every other social media in between. Though you can join in about 50 different groups, it is advisable that you participate in just 5 to 7 groups at a given time since it will be nearly impossible to keep up with all of them. Through LinkedIn, you can reach out your voice to some of the most potential circles in your industry and generate a lot of new connections from thereon.
Generating views of your LinkedIn profile is a sure way to give way to new connections. To achieve this, you must first fill it out completely. A detailed profile summary and a complete work experience section will work best. You may also upload Shareslides, WordPress and Twitter Feeds. Remember that your profile has to reflect you adequately. If you make your profile stand out among the others, then you can get more number of users send you connection requests.
It is very easy to promote your site, blog, whitepapers, and articles through LinkedIn. This can be facilitated by participating in groups. The ideal stand is to participate in 3-4 discussions for every new one you intend to start which will lead to your own site.
Make it a point to update your activities to your LinkedIn profile including the papers you publish, the seminars you attended, and the new clients you got and so on. You may let other users comment on and like these updates. This facility should be sued regularly to increase your visibility in LinkedIn. You may use the status update function of LinkedIn for this purpose. They will appear on top of your profile below your photo.
LinkedIn Ads can be understood as self-service PPC or impression based advertising service. You may use this to set up keyword targeted ads across LinkedIn site. You may do this in group pages too. LinkedIn Ads generate highly qualified clicks and can therefore drive immense traffic to your website.